Indira School of business studies‚ pune PROJECT ON BHARTI AIRTEL Submitted to‚ Prof. Amol charegaonkar SUBMITTED BY‚ ADIL KHAN B1-F-03 index S.No. Details 1 Acknowledgment 2 Executive summary 3 Introduction 4 Company history 5 Vision/ Mission of the company 6 Organization structure 7 Financial performance and Detailed ownership structure 8 Market Capitalization and basic valuation of company like book 9 Size in terms of no of employees and turnover 10 Executive Profiles 11 Business Operations
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Summary The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points‚ whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry. The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths‚ weaknesses‚ opportunities and threats. This is an aid when looking at the internal and external aspects of the company. Although Vodafone are the biggest
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Vodafone Group Plc The term VODAFONE comes from Voice Data Fone chosen by the company to reflect the provision of voice and data services over mobile phones. Vodafone Group is a global telecommunication company with headquarters located in Newbury‚ Berkshire United Kingdom. It is the world’s largest mobile telecommunication company with around 341 million users worldwide. It operates network in over 30 countries and has partner networks in over 40 additional countries. Vodafone was formed in 1983
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Vodafone Group: Strategic Approach November 28‚ 2010 Leo Welch Strategic Management Professor Brad Bridges Company Overview Vodafone Group is a global telecommunications company headquartered in Newbury‚ United Kingdom. It is the world’s largest mobile telecommunications company measured by revenues. Vodafone has more than 150 million proportionate subscribers operating networks in 16 countries and has partners in over 10 additional countries. Vodafone boasted a market capitalization of
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent market share
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VODAFONE MARKETING MIX INDRODUCTION: ESSENTIALS OF MARKETING: games‚ images and information‚ through an icon-driven menu. VODAFONE’S MARKETING MIX: Product: Vodafone live! provides on-the-move information services. Place: Vodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People
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Footprints Making a difference one step at a time Vodafone India Annual Sustainability Report 2011-12 Introduction CEO speak About the report Vodafone India at a glance Mission statement Awards Pursuits that are making a difference • Fast Forward • Green building initiative • The ReSolve campaign • Green networks • Data centre • Switching centres • Video conferencing TABLE OF CONTENTS 3 4 5 7 9 10 11 People that are making a difference • Streamlining Human Resource function • Focusing
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Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted‚ also the fact that
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REPORT ON BHARTI AIRTEL LIMITED Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives
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SWOT Analysis Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME)‚ through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue. Enterprises
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