Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian telecommunications Services Company headquartered at New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation & always raises call tariffs. Airtel is the world’s fourth largest mobile telecommunications Company with over 261 million subscribers across 20 countries
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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Derek Brown Professor Janet Smith Employment Law BA370 1 August 2011 EEOC V. CONVERGYS CUSTOMER MANAGEMENT GROUP The legal issue in this case is the EEOC alleges Convergys failed to accommodate Demirelli’s disability in violation of the Americans with Disabilities Act (ADA). At District Court‚ the jury found for the plaintiffs (EEOC and Demirelli)‚ in that Convergys was in violation of the ADA and did not provide reasonable accommodations‚ even though Demirelli did request to have extra time
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Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development; Discuss the main functions and various models of CRM; Explain the role of salespeople as relationship developers Discuss the management of customer relationships. Customer Relationship Management (CRM) What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial
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IMPLEMENTING RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on
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The case study “Strategic Outsourcing at Bharti Airtel Limited” discusses the impact of quick growth on Bharti Airtel Limited‚ and its need to make a large decision regarding outsourcing within its IT department. Bharti Airtel Limited is the largest cellular service provider in India‚ with more than 141 million subscriptions currently. It also offers fixed line services and broadband services. It is also India’s largest integrated and first private telecom services provider‚ and a worldwide leader
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Company Overview Vodafone Group PLC is one of the leading mobile telecommunication companies in the world. It won the third mobile license in Australia in 1992 and by 1993 it had established Vodafone Australia and began actively marketing its digital mobile services (Vodafone‚ 2011). Vodafone first launched a wireless network under the brand name “Arena” in 1993‚ while Hutchison started under the brand name “Orange” says Business Monitor International Ltd (2008). By 2009‚ Vodafone Australia and
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Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
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Channel Management Project Report On Distribution Channel Of Airtel Prepaid In Bhubaneswar PGDM‚ Section – A‚ Batch: 2011 – 2013‚ Term – III Submitted to: Prof. S. Panda By Avik Mitra (11DM010) Arnab Mondal (11DM027) Ayan Mukherjee (11DM53) Acknowledgements We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik‚ the distributor’s manager at Hindusthan Agencies‚ Rasulgarh and Mr. Kritinath Tripathy‚ Marketing Manager‚ Bharti Airtel for
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middleman". Instead of going through traditional distribution channels‚ which had some type of intermediate (such as a distributor‚ wholesaler‚ broker‚ or agent)‚ companies may now deal with every customer directly‚ for example via the Internet. One important factor is a drop in the cost of servicing customers directly. Disintermediation initiated by consumers is often the result of high market transparency‚ in that buyers are aware of supply prices direct from the manufacturer. Buyers bypass the middlemen
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