"Customer relationship management in fast food industry" Essays and Research Papers

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    the concept of fast food has born. Food that can be prepared and serve in a spilt of a second. So that customer can come eat and continue their business in the time much faster than eating in a regular diner. Nowadays‚ fast food is so common in the society that a lot of people will consider going to a fast food outlet when they don’t have time to prepare a proper meal‚ or they simply don’t know what to eat and just want to have a quick meal. Since the early 20th century‚ fast food had had a big

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    keeping customers happy‚ not only by providing good food‚ but also excellent service is the key to staying competitive. ! a) Explain in your own words‚ how customer relationship management is proving to be a successful tool for organisations to retain and attract new customers. b) Suggest different ideas that Rajat can use to keep the customers happy in his chain of restaurants. (Total : 718 + 752 = 1470 words) 1a. Delighting the Customer Building relationships with customers has become

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    Oxford Brookes University Research and Analysis Report The identification of the effects of globalisation on the Fast-food Industry By: Meekaal Ali September 2001 Words 4850 Contents page no. 1. Introduction 3 2. Information Gathering 5 3. Identification and analysis of information

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    CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few

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    Introduction Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. The purpose of customer relationship management is to extend the management‚ and improve the competition capability of the enterprises.  The Real estate sector is rapidly growing. Forward-thinking

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    Fast Food

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    me you probably have had more fast food than you would like to admit. Fast food is an idea that has taken the world by storm‚ being able to travel from home to Chicago‚ to Boise‚ to Atlanta or now even China and get the same food made you way! Some people blame fast food for America’s obesity and laziness problems while others could not live a day with out a Big Mac or Whopper. Fast food was originally intended to serve working class citizens at a fair price for food when they were hungry. Today

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    fast food

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    April 28‚ 2014 Fast Food According to Lin‚ Guthrie and Frazao‚ children’s calorie consumptions from fast food and soft drinks increased dramatically. Weight is always a problem in our society. Now a day‚ we are forgetting about healthy food just to save our time and money. We have adopted fast food to reach a level of obesity. Fast foods have a biggest contribution on obesity because of easy access on food restaurant; contain less amount of nutrition‚ and food advertisements..

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    Fast Food

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    Fast food Many people nowadays depend on fast food restaurants in their daily life. Most of them particularly young people prefer to eat fast food such as hamburgers‚ hot dogs‚ French fries and pizza. There are many this restaurants are popular. The main ones are that the fast food is easy to get‚ cheaper‚ tastes delicious‚ and it is always ready. The main reason why fast food is so popular is because it is easy to get. Many people work long hours‚ so they do not have time to prepare their own

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    articles Behavior and Psychology nature publishing group Relationship of Attitudes Toward Fast Food and Frequency of Fast-food Intake in Adults Jayna M. Dave1‚ Lawrence C. An1‚ Robert W. Jeffery2 and Jasjit S. Ahluwalia1 The purpose of the study was to examine the association between attitudes toward fast food and the frequency of fast-food intake in adults. This study is a cross-sectional evaluation of random digit-dial telephone surveys to identify patterns of eating away from home and

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    On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship management)

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