Fast‚ Fat‚ and Naggy “McDonald’s operates more playgrounds than any other private entity in the U.S. It is responsible for the nation’s bestselling line of children’s clothing (McKids) and is one of the largest distributors of toys” (Schlosser 4). According to James McNeal‚ a marketer at Texas University‚ before the 1940’s‚ children were not even viewed as consumers‚ but as future consumers (10). After WWII‚ the baby boom occurred‚ and by 1950 the under-five population was 16‚163‚000 (McNeal 10)
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CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
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Fast Food Fast food is the term given to food that is prepared and served very quickly‚ first popularized in the 1950s in the United States. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. When people all over the world are looking for a quick‚ easy meal to grab on the go‚ fast food is the common solution. With the efficient service‚ low prices‚ and casual atmosphere‚ fast food seems like the ideal "all-American" choice. In fact‚ over 25
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Fast food is a trend that is feverishly catching on with our generation. This is mainly because of our fast paced lives in an increasingly competitive society. As the world progresses‚ everyone gets hard-pressed for time‚ making a huge population of the modern day families to turn to fast food and ready-made meals. They no longer seem to have time in the day to sit down and cook a meal for themselves and their families. As the name suggests‚ fast food can be prepared fast and can conveniently be
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disadvantages of eating fast foods and hopefully they will think twice before choosing to eat fast food. Introduction: Due to the fast paced lifestyle most Americans live‚ we tend to eat a lot of fast food due to its convenience and easy access. Although fast food restaurants provide a fast and convenient meal‚ they are very bad for your health‚ due to lack of quality‚ preparation of foods and trans fats‚ just to name a few of the disadvantages to fast foods. Fast food is not the cause of obesity
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Fast Food “Approximately 30.3 percent of children (ages 6 to 11) are overweight and 15.3 percent are obese. For adolescents (ages 12 to 19)‚ 30.4 percent are overweight and 15.5 percent are obese”. Every year the percentage of Americans increases the obesity and death rate in the United States of America. This all is happening because of unhealthy junk food we eat every day. People eat fast food almost every day because they are too lazy to cook healthy food in their home so they always look for
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Cabrera 1 Ana Luisa Cabrera Mrs. Salinas English III May 3rd‚ 2012 Fast Food and Obesity Hypertension‚ diabetes‚ high cholesterol‚ heart diseases‚ cancer. The list can go on and on‚ but there is one disease in particular that stands above all of them: obesity. All of these diseases are related to food problems. Many people sees obesity as a disease caused by bad food habits and a lack of physical exercise. Fast food has been blamed by consumers for obesity to happen but‚ are they blaming the
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12/13/12 Fast Food Advertisement Target Children “The problem is when that fun stuff becomes the habit. And I think that’s what’s happened in our culture. Fast food has become the everyday meal.” Michelle Obama stated this quote to inform America that fast food is becoming a problem in the U.S. Fast food had been making business since the 1960’s and proudly serving all across America (Schlosser. 4). It hasn’t been until the 1980’s‚ referred to “the decade of child consumer”‚ where fast food didn’t
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gives an insight to McDonald’s corporation history and current situation. Then it describes the management features that are inherited from the founder‚ Ray Kroc and how the performance is impacted by the founder. I. An Introduction to McDonald’s Corporation McDonald’s holds the biggest name in the world’s fast food industry today. Since it’s foundation in 1954‚ McDonald’s has satisfied the customers with its main product‚ hamburger. With having more than 35‚000 restaurants located in US‚ Europe
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Have To Be Aware Of! Fast food is an invention of modern times and even if it may seem now and then the best solution for dinner‚ a lot of disadvantages are attributed to the concept of fast food. So what are the advantages and disadvantages of fast food? Fast food can be thought as a useful invention‚ but also as a negative one. As any other things‚ this also presents strong positive aspects and disadvantages. There are a lot of discussions in order to agree whether fast food is beneficial or not
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