CUSTOMER RELATIONSHIP MANAGEMENT – ‘AN OLD WINE IN ANEW BOTTLE’ INTRODUCTION: Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet changed the picture of business. Customers have variety to choose from‚ more knowledge about the companies and
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Customer Relationship Management: A People‚ Process‚ and Technology Approach William Wagner and Michael Zubey Chapter 5: Managing a CRM Implementation Customer Relationship Management Reserved Copyright 2007 Thomson Publishing: All Rights Wagner & Zubey Copyright (c) 2006 Prentice-Hall. All rights reserved. 1 Learning Objectives Describe the risks associated with implementing CRM applications Discuss the process of choosing from among various CRM alternatives and vendors Divide a CRM
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close‚ co-operative relationship with customers is more important in the current era of intense competition and demanding customers‚ than it has ever been before. CRM is a strategy that can help them to build long-lasting relationships with their customers and increase their profits through the right management system and the application of customer-focused strategies. CRM is a combination of policies‚ processes and strategies implemented by an organization to unify its customer interactions and provide
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FACTORS AFFECTING CUSTOMER SATISFACTION: CUSTOMER RELATIONSHIP MANAGEMENT APPROACH USING SYSTEM DYNAMICS MODEL (Case study: Mobarakeh Steel Complex) 1 2 EnsiyehTaki ‚ Habib Allah Mirghafoori *‚ Ali Morovvati Sharifabadi 3 1 Master of Science in Industrial Management‚ Faculty of Economics‚ Management and Accounting‚ Yazd University‚ Associate professor‚ Faculty of Economics‚ Management and Accounting‚ Yazd University‚ 3 Associate professor‚ Faculty of Economics‚ Management and Accounting‚ Yazd
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Supply Chain Management (SCM) and Customer Relationship Management (CRM) vs. Enterprise Resource System (ERP) a Comparative Paper. Enterprise Resource Planning System (ERP)‚ also referred to as the traditional management system‚ was generated from the MRP or the Material Requirement Systems. Companies have utilized this system for well over 25 years. In its primary set up‚ the MRP stores data related to inventory control and production planning. The system is widespread with the use of one its
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The Electronic Library Customer relationship management in electronic environment Reza Jamali Asghar Moshabaki Hajar Aramoon Akbar Alimohammadi Article information: Downloaded by AIMST UNIVERSITY At 21:34 18 September 2014 (PT) To cite this document: Reza Jamali Asghar Moshabaki Hajar Aramoon Akbar Alimohammadi‚ (2013)‚"Customer relationship management in electronic environment"‚ The Electronic Library‚ Vol. 31 Iss 1 pp. 119 - 130 Permanent link to this document: http://dx.doi.org/10
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2012 CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY; A SURVEY IN THE SECTOR OF BANKING Assist. Prof. Dr. Duygu KOÇOĞLU* Sevcan KIRMACI Abstract In the centre of marketing activities today is the customer satisfaction. For the banks to be successful in the intensively competitive environment‚ they are bound to attach importance to customer satisfaction. The purpose of the present study is to reveal the relationship between the banks’ customer relationship management and the customer loyalty
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Project Proposal Project Information Project: | Customer Relationship Management | Project Time-frame: | December 2012 – February 2013 | Summary: | (Customer Relationship Management records the feedback of the client. ) | Background and Motivation What is the setting and history behind this project? Customer Relationship Management concerns the relationship between the organization and its customers. Customers are the lifeblood of any organization be it a global corporation with thousands
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Proposals to improve competitive capacity through Customer Relationship Management implementation at Vietnam Airlines Introduction Since Vietnam joined the WTO‚ it has created conditions for the economy to grow at a high speed and brings many advantages as well as challenges for enterprises. The competition is intense in all markets‚ with features and new aspects. Transport services sector‚ especially air transport is not out of the general trend to Vietnam to implement its commitments
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November 2009‚ Pp.117-132 Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan Iftikhar Hussain ‚ Mazhar Hussain‚ Shahid Hussain and M. A. Sajid∗ As economic globalization intensifies competition and creates a climate of constant change‚ winning and keeping customers has never been more important. Nowadays‚ Banks have realized that customer relationships are a very important factor for their success. Customer relationship management (CRM) is a strategy that can
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