EXECUTIVE SUMMARY GLOBAL LOGISTICS AND RISK MANAGEMENT Global supply chain enables companies to expand beyond their domestic markets and expand globally .International supply chain could be viewed as an extension of the domestic supply chain if managed well .There are several forces which determines the success of international supply chain. Global market forces involves pressures and opportunities created by the foreign companies and customers .Overseas business sometimes is a defensive mechanism
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Organizations often lose customer focus. Accordingly‚ the CRM depend on building relationships with valued customers to maximize their long term value and profitability through: • Increasing longevity of customer relationship • Enhancing growth potential of each customer through cross-selling and up-selling • Making low profit or unprofitable customers more profitable or terminating them. • More focus on high value customers. The CRM conclude the different segments of customers with their different
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MANAGING CUSTOMER RELATIONSHIPS 3 CHAPTER 1 MANAGING CUSTOMER RELATIONSHIPS RUTH N. BOLTON AND CRINA O. TARASI Abstract The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues‚ profits‚ and shareholder value are the result of marketing activities directed toward developing‚ maintaining‚ and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying
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* The CRM and the examples of its different applications CRM (Customer Relationship Management) is a widely implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and synchronize business processes—principally sales activities‚ but also those for marketing‚ customer service‚ and technical support. The overall goals are to find‚ attract‚ and win new clients‚ nurture and retain those the company
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researching existing and prospective customers. Even tools thought of as "new" a decade ago‚ such as internet advertising‚ e-mails‚ and text messaging‚ are now seen as the norm or even antiquated. Newer technologies‚ including GPS‚ DVR’s‚ social media and smart phone applications‚ are becoming increasingly important. Two major tools being used today are customer relationship management systems (CRMs) and social media marketing. CRM Customer relationship management systems use technology to organize
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Customer Relationship Management: A Framework‚ Research Directions‚ and the Future Russell S. Winer Haas School of Business University of California at Berkeley April 2001 Introduction The essence of the information technology revolution and‚ in particular‚ the World Wide Web is the opportunity to build better relationships with customers than has been previously possible in the offline world. By combining the abilities to respond directly to customer requests and to provide the customer
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ORGANIZATIONS CUSTOMER RELATIONSHIP MANAGEMENT HELPS CHASE CARD SERVICES MANAGE CUSTOMER CALLS If you have a credit card‚ there’s a good chance that it is from Chase. Chase Card Services is the division of JP Morgan Chase which specializes in credit cards‚ offering a vast array of credit card products such as the Chase Rewards Platinum Visa card. As one of the [argest credit card issuers in the United States‚ the company fields a correspondingly large amount of calls from people seeking customer service
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Carine Bourgeaux Nur Afidah Stephanie Courtadon Customer Relationship Management Case ROYAL BANK OF CANADA Developing and Implementing CRM Strategies Royal Bank of Canada I. A GLANCE LOOK OF RBC (Royal Bank of Canada) The Royal Bank of Canada is the leading financial services provider in Canada. It has a $ 165 million asset‚ $ 1 billion profit. The service from this company relates with a huge amount of customer‚ for their customer base reach over 10 million and 1.3 million of them already
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your experience in interacting / dealing with our representative? 1. Very pleasant 2. Pleasant 3. Average 4. Unpleasant 5. Very Unpleasant …..................... 2. How do you find the availability and query handling capabilities of our customer service executive? Please rate on scale of 1-5‚ 1- being extremely unsatisfactory 5- being extremely satisfactory …....................................... 3. How do you find the process of document request? 1. Very convenient 2. Convenient
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In the field of education in Logistics and Material Management research is a key element as it identifies proper procedures and operations in procurement‚ budgeting‚ transportation and flow of materials. Research is important as it used to establish or confirm facts‚ reaffirms result and solves new problems‚ or develops new solutions (Ross‚ 2005). The goal in all types of research is to produce new knowledge or understanding of a certain issue or topic. Qualitative Case research provides an opportunity
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