Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
Premium Service Customer service Perception
EXECUTIVE SUMMARY McDonald’s delivered strong performance and returns to shareholders in 2007. We have continued to build on our success as a trusted global consumer brand and grow our business by creating outstanding restaurant experiences for our customers. We have designed our executive compensation program to attract and retain excellent management and to motivate our executives and reward them for superior performance. We believe that our compensation program has played an important role in the
Premium Wi-Fi Hamburger Fast food restaurant
McDonald’s Food Chain Case Study It was early evening and one of the 25 McDonald’s outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain‚ which extended from these outlets right up to farms all across India. US-based
Premium Supply chain Hamburger Supply chain management
restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world after McDonalds‚ however many claim that is much better than its opponent. Are they correct? First of all‚ a small comparison of restaurants’ performance. McDonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken‚ French fries and breakfast items‚ whereas KFC
Premium KFC Hamburger Fast food
Mcdonalds In China Introduction: McDonald’s in China McDonald’s is considered as the most successful and largest restaurant chain in the world. In 1990 McDonald’s opened its first store in Shenzhen China. In 1992‚ McDonald’s Beijing outlet was opened. There are more than 800 McDonald’s outlets in China today. This paper aims to analyze the importance and the extent to which culture affects the operations of McDonald’s in China. The impacts of the Chinese culture on the operations
Premium Fast food Hamburger Fast food restaurant
Marketing Mix Marketing mix must focus on the product‚ pricing‚ promotion‚ and placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However
Premium Marketing Happy Meal Hamburger
meat. From burgers to nuggets‚ whatever meat it is‚ it’s still meat. And everyday‚ in all the branches of Mcdonald’s worldwide‚ they serve meat and meat comes from animals. Meaning‚ each day they have to kill and slaughter animals to serve to the customers to stay in business. Most of the animals they breed – especially the chickens and the pigs – experience a slow death. These animals are deprived of air and sunshine and freedom of movement. This served as wake up call to the food service industry
Premium Marketing Brand Brand management
mcdonalds.com COMPANY BACKGROUND: As a company‚ McDonald’s was first introduced in Des Plaines‚ Illinois in 1955. This was the very first McDonald’s restaurant‚ which all started in San Bernardino‚ California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later‚ in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone through quite a few changes with its changing
Premium Management Organization Strategic management
McDonald Sri Lanka is governed by the Head Office in USA who has total control on all activities in Sri Lanka. Everything from menus to promotions is directed from the US Head Office. Parameters they look at before entering a market include : The fast food culture itself was looked into. That is Mc Donald’s saw that KFC and Pizza Hut were already established in Sri Lanka Way they chose a franchisee are: Mc Donald’s requested for applications and financial stability was looked into. One of
Premium Asia Pizza Hut South Asia
Corporate identity is the most significant element to create and strengthen a company’s industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer’s mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors‚ it presents the first sights about the qualifications like quality‚ trust and stability. If an organization is ruled by the principles rather than the managers or in
Premium