ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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COMPENSATION AND OTHER EMPLOYEE RETENTION STATEGIES Abstract There are three human elements that are important to any organizations success - good leadership at the top‚ effective management at all levels‚ and personnel who possess the knowledge and skills to get the job done. Retaining effective employees is a challenge‚ and replacing employees who leave an organization is extremely expensive. Roger E. Herman’s book Keeping Good People – Strategies for Solving the Dilemma
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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to age‚ nurses leave the profession faster than they can be replaced and the crisis continues to grow. Nurses are leaving for different reasons. What is being done to solve the nursing shortage here in the United States? Nursing recruitment and retention is one of many solutions that can alleviate this problem. "Nurses are privileged to belong to a profession that commands a level of credibility and respect that few others in health care or any other field can claim. According to the Gallup Organization’s
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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Marketing Concept BUS-110 IT 1 The marketing concept is a business philosophy where a business provides products or services that a customer wants and needs by setting up a series of activities within the company to also allow for the company to achieve their goals and objectives. Three steps involved in the marketing concept are; the business first must find out what potential customers needs are. Second‚ a business has to create the product or service that the potential customer wants.
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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IS351_Recruitment_and_Retention_Strategies Research recruiting and retention strategies at three different companies. What distinguishes one company from another in this area? Are strategies such as signing bonuses‚ tuition reimbursement‚ and business casual dress codes standard for new information technology workers? What strategies appeal most to you? Summarize your ideas in a two-page paper‚ citing at least three references. The first company I looked at was Johnson & Johnson. This company
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A study on employee retention strategies of Financial Service Providers in India with special focus on Generation Y expectations Research Proposal Submitted for the Admission of the Doctor of Philosophy In Management By Miss. PallaviZagade (PET Seat No: 10134 ) Assistant Professor‚ Sheila Raheja School Of Business Management And Research‚ Khernagar‚ Bandra (East)‚ Mumbai 400051 Proposed title of research A study on employee retention strategies of Financial Service Providers
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Providing customer service Since our restaurant can exists only because of customers‚ and in particular repeat customers who voluntarily choose to return here and spend their money and time to our food‚ beverage and service. Without our customer we don’t have a restaurant‚ they are the only reason we are here. As a result‚ taking care of our customers is our highest priority‚ in fact a privilege‚ never an interruption. At our restaurant the customer always comes first. b. Dealing with customer complaints
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