Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
Premium Marketing
Chapter - i INTRODUCTION OF THE STUDY 1 CHAPTER I INTRODUCTION OF THE STUDY 1. Introduction The project work titled‚ “A Study on Employee Retention Techniques among employes in Salem District Milk Producers Union Limited”. The main objective of this study is to evaluate the employee turnover level of the company. Employee is not an economic factor but a total personality having his own feelings and a sense of responsibilities
Premium Sampling Milk
and motivated employees play a crucial role in overall growth and success of the organization. Retention of key employees is critical to the long term health and success of any organization. Focusing on employee retention techniques can positively impact the organization as it increases employee productivity‚ performance‚ quality of work‚ profits‚ and reduce turnover and absenteeism. Employee retention is a process in which the employees are encouraged to remain with the organization for the maximum
Premium Motivation
Abstract The issue of new graduate nurse retention remains a challenge in many healthcare facilities. More than 50% of new graduate nurses leave their first employment in less than a year (North‚ Johnson‚ Knotts & Whelan 2006). Because new recruits are often faced with a variety of stressors in their beginning practice it is clear that a structured mentoring program could be of
Premium Nursing Nurse Education
OF SELECTED RESEARCH PROBLEM 4.1 Statement of research problem: EMPLOYEE TURNOVER AND RETENTION IN LAW FIRMS. 4.2 Statement of research objectives: • What are employee turnover and retention? • Measuring turnover and retention • Why do people leave organisations? • Improving employee retention 4.3 Research design and methodology: • What are employee turnover and retention? Employee turnover Employee turnover refers to the proportion of employees who leave
Premium Employment Termination of employment
Staff Retention Policy Contents 1. Introduction 2. Purpose and Aims 3. Scope What Motivates 4. Induction 5. Flexible Working 6. Acting Act/Career Progression 7. Supervisions & Appraisals 8. Communication 9. Exit Interviews 10. Staff Development & Continuous Professional Development 11. Staff Benefits 1. Introduction The retention policy is to ensure that all procedures and benefits relating to this policy are carried out and to maintain a workforce that is valued for their skills and/or experience
Premium Employment The Opportunity Human resource management
changing times both the employee & employer are under tremendous pressure to perform. There is fierce competition not only in the industry but also across categories. This new liberalized cutting edge technology driven environment has made employee retention mind-boggling. The fast pacing change across the globe has made the new employee & employer relationship irreversible. However all corporations not only in IT sector but also traditional manufacturing sector are attempting to stem attrition. This
Premium Employment Coal Electricity generation
Improving Organization Retention Sherri Geidl PSY/435 October 29‚ 2012 Healey E. Ikerd Improving Organization Retention As an independent consultant hired to improve retention issues at JC’s Casino concerning dealers and housekeeping I will look at this as two separate entities. The casino owner needs the quickest fix possible and I must look at the area first causing the most issues with the customers. Though there is a fast turnover of dealers there are enough employees to cover this
Premium Employment
1. Abstract Managing retention and absenteeism is an important task for every company or employer. It can be assessed as a process with few stages. This paper will look at identifying the cost of employee turnover‚ importance of understanding why employee leaves‚ retention strategies and how they should be implemented. The first step of an effective attendance management program is to identify specific areas which are affecting attendance. Some general causes of absenteeism will be mentioned later
Free Employment
have value for customers‚ clients‚ partners‚ and society at large. * Marketing creates demand for a product‚ which in turn drives revenue. Greater demand creates the need for companies to hire new workers‚ while revenue (top line) contributes to a company’s bottom line (profits)‚ which allow the company to be more fully engaged in socially responsible activities. * Marketing management is the art and science of choosing target markets and getting‚ keeping‚ and growing customers through creating
Premium Marketing