The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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today‚ financial institutions across the world are facing the repercussions of the turmoil but the Indian ones are standing stiff under the regulator ’s watchful eye and hence‚ have emerged stronger. Ratings agency Moody ’s believe that strong deposit base of Indian lenders and Government ’s persistent support to public sector and private banks would act as positive factors for the entire system amidst the negative global scenario. The sector has undergone significant developments and investments
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have a walk up counter or drive-thru window where you order and pick up your food. Fast food restaurants are popular because they serve filling foods that taste good and don ’t cost a lot of money. However‚ fast food is usually cheap because it ’s often made with cheaper ingredients such as high fat meat‚ refined grains‚ and added sugar and fats‚ instead of nutritious foods such as lean meats‚ fresh fruits‚ and vegetables. Is fast food bad? There is no such thing as a "bad" food‚ but there
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PREFACE This project report pertains to the making of a project SUMMER TRAINING OF M.B.A curriculum. The purpose of this project is to make the student have through knowledge of the topics given to them. I learned a lot from the hard work I put in to collect information regarding the same‚ which would be of great use in my near future as a professional. Justification can not be done to whatever I have learnt within a few days but I have still tried my best to cover as much as possible about “Retail
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BUILT ENVIRONMENT An Exploratory Study of Customer Satisfaction Based on ACSI Model An application to the No.2 bus service in Gävle of Sweden Le Xue Chun Yang December‚ 2008 Master’s Thesis in Management of Logistics and Innovative Production Abstract This thesis used ACSI model as a theoretical basis‚ which is a cause-and-effect model‚ to measure the quality of goods or service that starts from “customer expectations” to “customer satisfaction”. The purpose of this thesis is to find a
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CUSTOMER SATISFACTION IN INDIAN BANKING SECTOR By‚ Sushanta Chakraborty PGDM 1st year‚ SEC B Roll No. 57 INTODUCTION Business need to attract and establish a customer market and would need to retain it through satisfaction. That is the key to its business performance (Johnson et al. 2000). In order to attain this goal‚ a company should have a high satisfaction rate from its clients. The increasing competition
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9001:2008 Clause 8.2.1 P017 Customer Satisfaction Procedure Company Name/Logo Document No Uncontrolled Copy COMPANY PROPRIETARY INFORMATION Controlled Copy Rev Date Prior to use‚ ensure this document is the most recent revision by checking the Master Document List. To request a change‚ submit a Document Change Request to the Document Control Representative. Company Name/Logo P017 Customer Satisfaction Procedure Contents P017 Customer Satisfaction Procedure .................
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A STUDY ON CUSTOMER SATISFACTION WITH PANTALOONS CHAPTER 1 INTRODUCTION TO THE STUDY The Indian Retail Industry is the largest among all the industries ‚accounting for over 10 percent of the country’s GDP and around 8 percent of the employment.The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points‚ so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently‚ the data was analysed and the research question was answered. The variables used for this research are: Age‚ gender‚ income
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