Contents Chapter-I * Introduction * Statement of the problem * Objectives of the study * Need for the study * Scope of the study * Methodology * Limitations of Study Chapter-II * Theoretical background * Customer satisfaction * Customer buying decision process * Marketing * Consumer behavior * Sampling procedure Chapter-III * Industrial back ground of the study * Growth of the industry * Industry profile
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different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches: With reference to loyalty‚ “A customer is the person that
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Chapter – 4 Product profile 27-31 V. Chapter – 5 Objectives of study 32-33 VI. Chapter – 6 Methodology 34-48 VII. Chapter – 7 Limitations 49-50 VIII. Chapter – 8 Analysis interpretation
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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INTERNATIONAL JOURNAL of ACADEMIC RESEARCH Vol. 7. No. 1. January‚ 2015 Library of Congress Classification: HB1-3840‚ HD28-70 ANALYSIS OF THE FACTORS AFFECTING CUSTOMER SATISFACTION: CUSTOMER RELATIONSHIP MANAGEMENT APPROACH USING SYSTEM DYNAMICS MODEL (Case study: Mobarakeh Steel Complex) 1 2 EnsiyehTaki ‚ Habib Allah Mirghafoori *‚ Ali Morovvati Sharifabadi 3 1 Master of Science in Industrial Management‚ Faculty of Economics‚ Management and Accounting‚ Yazd University‚ Associate professor
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Delhi Business Review X Vol. 13‚ No. 1 (January - June 2012) DETERMINANTS RETAIL SATISF CTION TISFA DETERMINANTS OF RETAIL CUSTOMER SATISFACTIO N ORGANISED RETAIL STUDY A STUDY OF ORG ANISED RETAIL OUTLETS IN DELHI Manish Madan * Sima Kumari ** P THE study investigates the detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India‚ and how the urban and semi-urban
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Term paper On Customer satisfaction of Grameenphone limited Term paper On Customer satisfaction of Grameenphone limited Submitted to Md. Moktar Ali Associate professor Department of Marketing University of Dhaka Submitted by Md. Masum-ul-Hoque ID: Md. Ehsanul Hoque ID: 41018044 Md. Amin ID: Department of Marketing University of Dhaka Date of submission: 8 August‚ 2011 Letter of Transmittal 08 August‚ 2011. Md. Moktar Ali Associate professor Department of Marketing Faculty of Business
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Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection Literature review Data Analysis and interpretation o Online banking o iMobile o PAYBACK o Privilege Banking o ATM Banking Recommendation Conclusion Reference Suryabala.S Page 1 The effects of Promotional
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objective is to enhance its ‘customer value for money’ offering through the continual evolution of its products‚ services‚ and layout. At present SM selling value concept is based on management’s perception of its juice‚ smoothie‚ soup‚ pasta and salad products as premium quality offered at an affordable price‚ averaging $8.20 per transaction. However management has no clear understanding of how its customers perceive SM’s value or SM’s customer demographic to form a customer profile. The research
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services that completely satisfy the needs of both internal and external customers. Quality serves as the "bridge" between the producer of goods or services and its customer. (Johnson & Weinstein) Service Quality which is the phenomenon part of the restaurant. Service quality management have never been that demanding ever before. Modern society people are more aware of their rights as customers so since the time passes away customers demands goes high but low tolerance towards complaints.
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