The Role of Internal Marketing and E-marketing in attaining Customer Satisfaction in the Educational Industry A case study: New Century School/Private Schools Sector Traditionally‚ customer satisfaction has been viewed as the primary antecedent to loyalty given the link between satisfaction‚ repeated purchase‚ positive recommendation‚ and profitability. However‚ satisfaction as a measure of the strength of the customer–brand relationship has been criticized as too cognitive in nature‚ measuring
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I. Executive Summary The local mobile handset industry is growing in the Philippines that especially cater to the Filipino culture. Investing in this industry is serious business and requires a lot of knowledge before starting. This industry analysis provides any investor the information needed if he pursues to enter the local mobile handset market. Having no awareness and simply plunging with the investment without planning will lead to an early crisis for new entrants. Any businessman knows
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ABSTRACT This study on “CUSTOMER SATISFACTION TOWARDS ONLINE BANKING “ is designed to analyze existing customers of the bank and study their satisfaction level for the online banking service of the bank. A questionnaire was designed for the study in order to assess customer satisfaction at INDIAN OVERSEAS BANK. A total of 100 employees were surveyed. Questions pertaining to safety and comfort‚ online banking facilities‚ online transactions and overall satisfaction level were formulated. The
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attractiveness of the Telecommunications industry in 1998” In order to assess the levels of attractiveness of the telecommunications industry in 1998‚ it is essential to use Michael E. Porter’s Five Forces Framework. This particular framework allows to detail and assess how enticing the industry was‚ by considering these five forces: • Threat of new entrants • Threat of substitutes • Power of suppliers • Power of buyers • Intensity of rivalry Before the deregulation of the Irish telecommunications market in
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SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORTS Filipa Fonseca1) Sofia Pinto1) Carlos Brito2) 1) Faculty of Economics and Management‚ Catholic University of Portugal‚ Portugal 2) Faculty of Economics‚ University of Porto‚ Portugal Abstract: The objective of the paper is to identify the determinants of service quality as well as its impact on the satisfaction of public transport commuters. The paper explores the relationship between service quality and customer satisfaction in a public transport
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a marketing programme. The aim of this study is to investigate the factors influencing choice and the extent to which customers are likely to exhibit loyalty in the face of severe price competition. This study explores the change in airline passengers’ preferences in situations where service quality improves. This study is informed by the influx of foreign airlines into Nigeria and the attendant issue of how a prospective buyer takes a decision on which airline to fly. This investigation is conceived
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and reliable customer service of these businesses and the importance of customer service in different businesses. Sainsbury’s: 1. Online shopping Sainsbury’s provides online service to the customer so the customer can do online shopping on the internet. Sainsbury’s also provide delivery service to the customers who do online shopping. Sainsbury’s will make sure all the products delivered on time to make the customer feel happy. This is good for the customer because the customer don’t need to
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Employee Satisfaction can lead to Customer Satisfaction and Improved Financial Performance There is a direct link between employee satisfaction and both Customer Satisfaction and Improved Financial Performance. As report by Leader Values‚ illustrates this relationship. (Written by Josh Greenberg‚ President of AlphaMeasure‚ Inc. 2004. Link: http://www.leader-values.com/Content/detail.asp?ContentDetailID=950) Researchers have undertaken numerous studies to look at the connection between customer
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TD-LTE: Another Network Technology for Mobile Telecommunication Evolution Haoliang JIAN Department of Electronics‚ University of York Heslington‚ York‚ YO10 5DD‚ UK hj639@york.ac.uk I. Abstract----Due to increasing demand of data traffic‚ the existing 3G network has nearly reach its capacity limitation. Carriers have paid more attention to the evolution scheme called LTE. According to different duplex mode‚ LTE has two different standards‚ which are TD-LTE and LTE-FDD separately. Although
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The liberalisation of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a licence to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation have subsequently
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