What is fast food and why is it so popular? Fast food refers to food that can be prepared and served quickly. Fast food restaurants usually have a walk up counter or drive-thru window where you order and pick up your food. Fast food restaurants are popular because they serve filling foods that taste good and don ’t cost a lot of money. However‚ fast food is usually cheap because it ’s often made with cheaper ingredients such as high fat meat‚ refined grains‚ and added sugar and fats‚ instead
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Background Customer satisfaction‚ a business term‚ is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive market place where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer satisfaction is an ambiguous
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Proposal on Customer Satisfaction Strategies of Subway Submitted By: ID- Table of Contents 1 Topic 3 2 Introduction 3 2.1 Research background 3 2.2 Aim and Objectives of the Study 4 2.3 Research Questions 4 3 Literature Review 5 3.1 Service Quality and Customer Satisfaction 5 3.2 Areas of Setting Strategies 5 3.3 Relationship and Loyalty 6 4 Research Methodology 7 4.1 Research Method: Qualitative and Quantitative 7 4.2 Data Collection 7 4.3 Sample 8
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COMPONENTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY INTRODUCTION: While the concept of customer satisfaction can be defined in different ways and can be classified in various methods‚ the common thing is that understanding and analyzing the factors that define and affect customer satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer ’s expectations
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Bose‚ Debopriya. (2012.) Advantages and disadvantages of Fast Food. Retrieved from http://www.buzzle.com/articles/advantages-and-disadvantages-of-fast-food.html There are 13‚000 McDonald’s restaurants just in America alone‚ along with 8‚000 KFC’s in 80 countries. The biggest disadvantage is the tremendous effect on one’s health. In this article Debopriya talks about how in the fast food industries use a lot of sugars‚ salts‚ oil‚ fried meat‚ cheese‚ mayonnaise‚ and clearly they use calories. It
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Chapter 3 Management and Organization Evaluation This chapter presents the management and organization evaluation which composes of the form of business organization‚ organizational structure‚ personnel qualification‚ personnel duties and responsibilities and personnel salary structure. 3.1 Form of Business Organization The company operates as a small scale single proprietorship and is manned primarily by 20 regular employees. Contractual staff is hired depending on the volume of demand for
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Why customer satisfaction is the key for Nestle becoming the number one food company in the world? Table of Contents Summary………………………………………………………………………. 3 Justification……………………………………………………………………. 4 1.00 History of Nestle………………………………………………………... 5 2.00 Definition of customer satisfaction……………………………………. 6 3.00 Food quality……………………………………………………………. 7 4.00 Safety and reliability…………………………………………………... 8 5.00 Health‚ wellness and nutrition………………………………………... 8 5
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position supported by its value chain and other internal resources? -Inherit the previous CEO Cantalupo’s turnaround strategy. This strategy referred as the ”Plan to win” tried to target various critical areas that needed to be addressed. -Rapid market fragmentation‚ which is describing the changes of consumer taste have made once-exotic foods like sushi and burritos everyday options. Many fast food customers are looking for healthier and better tasting food. Moreover‚ competitions has been
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Fast food chains in India Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth‚ the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers. Fast food chains have changed conventional from of Indians eating home-cooked meals and every family especially on weekend is found at fast food joints treating their belly. The growing working women population too
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The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald
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