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    Maruti 800 Marketing Project

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    PROJECT REPORT ON MARUTI 800 Submitted to: Submitted By: Prof. P. Bharadwaj Hitesh Babbar 2010079 Jhanvi Thakkar 2010086 Kanupriya Kohli 2010090 Nirmal Modh 2010099 Kiran Karkera 2010093 Topic for the study: Maruti 800 Model car of the MUL company. Justification and Relevance: * Maruti 800 was a revolution of sorts in the 4-wheeler area in India. * It was the first small car to be launched in India. * It basically

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    Old Navy and Piperlime. Every day‚ Gap Inc. looks for new ways to connect with customers around the world‚ providing value to their shareholders and to make a positive contribution in the communities where Gap Inc. does business. Gap Inc brands have a simple‚ common purpose: "to make it easy for people to express their personal style" (Gapinc.com 2007). Gap Inc. constantly evolves each brand to better meet their customers ’ needs — through innovative and inspiring design; through convenient and engaging

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    Case Study on Maruti Swift

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    Maruti launched one of its biggest success stories ever‚ Swift‚ into the Indian market in May 2005. The hatchback has been brought into the market with huge buzz and wide speculation that in its first quarter‚ it had a booking of around 31‚000 vehicles. It is very interesting to learn and know how this brand Swift has been built. Swift is Maruti’s first new model built from scratch after Suzuki took charge of the Indian venture. Objectives of Swift • The Emerging Hatchback Customer: Maruti sensed

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    Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D [1] and later with motorcycle designer Glynn Kerr. Currently there are five variants available‚ with engine capacities of 135 cc‚ 150 cc‚ 180 cc‚ 200 cc‚ and 220 cc. Previously it was also offered with a 200 cc DTS-i oil cooled engine‚ which now has been discontinued. Instead a new version Pulsar 200NS was launched in 2012.[2]

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    Maruti Suzuki Manesar plant tragedy turned into crisis About the plant The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres. Initially it had a production capacity of 100‚000 vehicles annually but this was increased to 300‚000 vehicles annually in October 2008. The production capacity was further increased by 250‚000 vehicles taking total production capacity to 550‚000 vehicles annually. The Manesar Plant produces the A-star Swift‚ Swift DZire‚ SX4

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    MARUTI 800 - The legacy Brand MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now‚ the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is no longer the car that sells the most in India. However‚ it was responsible for making its company India’s largest car maker

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    Colloquium on Computing‚ Communication‚ Control‚ and Management Study on the Impacts of Service Quality and Customer Satisfaction on Customer Loyalty in B2C E-commerce Yangcheng Hu Department of Management Engineering Nanchang Institute of Technology Nanchang‚ China hyczju@126.com Although‚ a number of studies have documented the relationship between service quality‚ satisfaction and loyalty in traditional service industries and e-commerce settings‚ theoretical foundations as well as empirical

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    Equity Research Report Maruti Suzuki Ltd INTRODUCTION Equity Research refers to the study of the performance of the economy as a whole‚ the industry and various companies and analyzing the same. It enables to predict the future performance of a particular stock based on its past performance‚ the current status of the internal as well as the external environment. This include both fundamental as well as technical analysis. The internal environment includes: * The financial performance

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    research will try to answer) Distinctions in the Customer Satisfaction Levels between Southwest Airline Customers and Delta Airline Customers Executive Summary Success for commercial airline companies is determined by their profit and their profitability is increased by making the most of satisfying their customers and retaining loyalty. Survey results in 2007 indicated that “airlines have work to do to improving customer satisfaction‚” (AP‚ 2007). Delta Airlines ranked among the lowest

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    CSR Activities of Maruti Suzuki India Ltd. To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn‚ have supported the company in achieving its vision and business results‚ year after year. As a result‚ sustainability has become an integral part of the company’s approach to business and decision making

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