Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He is
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so creative that they are inventing these products that consumers are able to put to daily use. After seeing exactly how bizarre some of these items are‚ you can’t help but ask if their creators intended them for serious use. How does a scoop of ice cream sound on a motorized cone? How about a bra with its very own built in wine rack? The number of people putting these items to daily use may actually shock you. Have you ever been told by someone to go eat crap? Well it is now possible. After purchasing
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business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information book and easy assess to a wide variety of brands‚ have all had a significant impact on the buying behavior of consumers‚ who are now clearly seeking value over price. The problem of today’s business is no more on production area but only in marketing area
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firm’s success. In view of its ability to provide satisfaction to the growing wants and needs of the people‚ marketing as an economic activity has thereby gained importance in the economic world. So important it is that it touches the lives of all people all over the world. Consumer satisfaction is a central concept in modern marketing thought and practice. Referred to many as the "marketing revolution" of the 1970s‚ a sudden shift toward customer-oriented marketing became the newest "trend" in
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| Chapter 1 Introduction 1.1 Background Customer Satisfaction is one of the most important issues concerning business organizations of all types‚ which is justified by the customer oriented philosophy and the main principle of continuous improvement of modern enterprises. Thus‚ customer satisfaction measurement may be considered as a most reliable feedback considering that it provides in an effective‚ direct‚ meaningful and objective way regarding the clients’ preferences and expectations
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KARNATAK ARTS COLLEGE [DEPARTMENT OF MANAGEMENT STUDIES] A Project Proposal on “EMPLOYEE SATISFACTION TOWARDS PRODUCT AND SERVICE” At Big Bazaar‚ Hubli Submitted in fulfillment of the requirement for the award of Bachelor degree of BUSINESS ADMINISTRATION During the academic year 2010-2011 SUBMITTED BY KAVITA.S.MISHRA 5TH SEMESTER Exam no.O7101009 INSTITUTE HEAD: COMPANY HEAD: Mr.B.B.Biradar
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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Five Forces……………………………………12 Present Retail Model for B’s…………………………..16 Conclusion …………………………………………….17 Assume that you were a market analyst hired by a client to advice on a decision to invest in B’s Home Made Ice Cream Ltd. The client does not need a financial analysis bit needs to understand the position of the retailer in respect of its main competitors Cold Stone Creamery and Dairy Bar. Briefly review the industry (Porter’s 5 Forces Model) history of
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concerns………………………………………………………………………………………3 Customer service role in business…………………………………………………………………4 Customer satisfaction……………………………………………………………………………...5 IVR system and feedback…………………………………………………………………………6 Analysis……………………………………………………………………………………………7 Conclusion……………………………………………………………………………………….11 References………………………………………………………………………………………..12 Introduction E-Z RP is a small company compared with Datatronics‚ which was able to compete on perspective of customer service. This quality of service
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Introduction Ice-Fili is a mid-sized and privatized joint-stock company in Russia. In 2002‚ it ranked as the top ice cream producer which offered 170 different ice cream products and had more than $25 million in sales. In addition‚ Ice-Fili’s flagship ice cream brand --“Lakomka” was responsible for 30% of the company’s sales. However‚ Ice-Fili has been losing its market share and experiencing a decrease in sales volume in recent years due to the increasingly competitive Russian ice cream market. External
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