PROJECT REPORT ON CUSTOMER SATISFACTION (BUSINESS RESEARCH METHODS) APRIL: - 2013 SESSION: - 2012 - 2013 Submitted To: Submitted By: Ms. Sugand Ankit Gupta Assistant Professor MBA II Department of Management Studies 28401 ABSTRACT MY project report gives brief study‚ on what are Customer Satisfaction and the techniques of achieving Customer Satisfaction. It focuses on customer’s perceptions. Many firms are interested
Premium Customer satisfaction
practice for Measuring Customer Satisfaction‚ how it relates to my organization’s current practices for measuring satisfaction of customers and provides a detailed analysis of our current trend in meeting or exceeding these best practices. Customer satisfaction measurement allows an organization to understand the issues‚ or key drivers‚ that cause satisfaction or dissatisfaction with a service experience. When an organization is able to understand how satisfied its customers are‚ and why‚ it can
Premium Customer satisfaction Measurement Data collection
A STUDY ON THE CUSTOMER SATISFACTION OF BIG BAZAAR WITH SPECIAL REFERENCE TO PAZHAVANGADI STORE PROJECT REPORT Submitted to Amrita Vishwa Vidyapeetham‚ School of Arts & Sciences for fulfillment of the requirement for the award of the Degree of Bachelor of Business Management. BY ASWATHY ACKNOLWLEDGEMENT I use it as it privilege to thank Mr.Bijith‚ HR‚ Big Bazaar Pazhavangadi and Mr.Satheesh.DM of Electronics Department for giving me and guidance to do this project
Premium Customer satisfaction
Models of Customer Satisfaction Adriadne Aaron-Hill Peru State College Executive Summary This paper presents different models of customer satisfaction. Models are needed in customer satisfaction so that when measurements are taken there is a way to analyze the results. Companies who want to compete in their field must understand the purpose of customer satisfaction. The beginning stage of customer satisfaction is distinguishing between the customer and the consumer. A customer is an individual
Premium Customer satisfaction Marketing
An Overview of Customer Satisfaction Models Willard Hom‚ M.B.A. Interim Director of Research Policy‚ Planning & External Affairs Division Chancellor’s Office‚ California Community Colleges Abstract The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. Such models clarify various theories about customer satisfaction‚ making research and analysis
Premium Concept Community college Marketing
CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN MBUNGWANA CHRISTINE LUNGISWA 2009 CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN by MBUNGWANA CHRISTINE LUNGISWA Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Quality in the Faculty of Engineering at the Cape Peninsula University of Technology Supervisor: A Bester Co-supervisor: Prof. Dr. J A Watkins D. Phil.‚ D. Com.‚ Ph. D. Bellville November 2009 ii DECLARATION I‚ Christine Mbungwana‚ hereby
Premium Hotel Research Hospitality industry
CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
Premium Customer satisfaction Customer
Customer Satisfaction By: Poonam Sheikh Professor: Gary Midkiff DeVry Keller University BSOP588 09/26/2104 Customer satisfaction measures how well the expectations of a customer’s reaction involves to the quality of the product or service that is provided by an organization. It is essential for all businesses to ensure that every customer is satisfied with their products or services that is delivered to them
Premium Customer service Customer Customer satisfaction
Figure 1 ACSI MODEL 5 Figure 2 - Kano Model 9 Chosen Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research to
Premium Customer Customer satisfaction Service
2.1. Customer satisfaction definitions. Customer satisfaction has also been defined by another author as the extent to which a product’s perceived performance matches a buyer’s expectations (Kotler et al.‚ 2002‚ p. 8). According to Schiffman & Karun (2004) Customer satisfaction is defined as “the individual’s perception of the performance of the products or services in relation to his or her expectations” customer satisfaction could be the pleasure obtained from consuming an offer.
Premium Feeling Good Customer