Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development; Discuss the main functions and various models of CRM; Explain the role of salespeople as relationship developers Discuss the management of customer relationships. Customer Relationship Management (CRM) What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial
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Journal of Business Management Vol. 5(1)‚ pp. 187-195‚ 4 January‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM10.951 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study of customer satisfaction‚ customer loyalty and quality attributes in Taiwan’s medical service industry Hsiu-Yuan Hu1‚ Ching-Chan Cheng2‚ Shao-I Chiu3* and Fu-Yuan Hong3 1 Department of Food Technology and Marketing Management Taipei College of Maritime Technology
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CUSTOMER DISSATISFACTION By: Suhaib Isam Almomen 200717810-214.98. For: Mr. Ian Davison English Teacher English 214 Descriptive Abstract: This report discuss the causes and negative effects of customer dissatisfaction. It suggest a number of solutions to help eliminate or at least reduce the consequences of customer dissatisfaction. Table of Contents LIST OF ILLISTRATIONS………………………………………………………………………2 INTRODUCTION………………………………………………………………………………...3 I. BACKGROUND………………………………………………………………………………
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A Term paper on CUSTOMER SATISFACTION AND BEYOND Subject: Sales management Submitted to: Mr. Raghunathan Submitted By: Group: 13 Praveen Kumar Jha (09234) Ravi Teja Reddy. S (0409020) Ramya. K (09238) Shwetha Reddy. T (0409018) Krishna Sumanth .C (0409004) Executive summary: Business industry today is complex. There are big competitions in every business. That is why many research and study are being conduct for their continuous growth. Customer’s loyalty is one factor that can
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department patient satisfaction: Customer service training improves patient satisfaction and ratings of physician and nurse skill / Practitioner response falseMayer‚ Thom A; Cates‚ Robert J; Mastorovich‚ Mary Jane Press the Escape key to close ; Royalty‚ Deborah L; et al.Journal of Healthcare Management43.5 (Sep/Oct 1998): 427-40; discussion 441-2. Abstract (summary) The full text may take 40-60 seconds to translate; larger documents may take longer. Cancel Customer service initiatives
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www.ccsenet.org/ijbm International Journal of Business and Management Vol. 7‚ No. 7; April 2012 The Study of Customer Satisfaction‚ Customer Trust and Switching Barriers on Customer Retention in Malaysia Hypermarkets Seiedeh Nasrin Danesh Faculty of Management and Information Technology‚ UCSI University Jalan Menara Gading‚ UCSI Heights‚ 56000 Kuala Lumpur‚ Malaysia Tel: 60-17-313-2730 E-mail: Danesh.nasrin@yahoo.com Saeid Ahmadi Nasab Faculty of Management and Information Technology
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Chapter 6 Perception and Individual Decision Making 6 CHAPTER Perception and Individual Decision Making LEARNING OBJECTIVES After studying this chapter‚ your students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. Define perception‚and explain the factors that influence it. Explain attribution theory‚ and list the three determinants of attribution. Identify the shortcuts individuals use in making judgments about others. Explain the link betweenperception and decision making
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THE CAMBRIDGE ASSOCIATION OF MANAGERS GRADUATE DIPLOMA IN HOSPITALITY‚ TOURISM AND RECREATION. CUSTOMER SERVICE CUSTOMER SATISFACTION IN HOSPITALITY AND TOURISM INDUSTRY [A CASE STUDY OF WHITESANDS BEACH HOTEL] DONE BY : LYNETTE A. NYAGAYA CANDIDATE NO: CAM / 2008 / GD/ KEN/ 00425 PURPOSE : Fulfillment of CAM graduate diploma in hospitality‚ tourism and Recreation. [Customer service] Dated July 2008 Presented to : Cambridge Association of Managers‚ International Examinations‚ Cambridge
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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THE CUSTOMERS SATISFACTION EATING IN GELAP NYAWANG CANTEEN By : TIFARIE LUESAS (NIM : 19011015) SUKMAYANTI (NIM : 19011110) LAELA TRI NUR ILAINA (NIM : 19011118) JAKA FERNANDO (NIM : 19011182) ALEXANDER SINABUTAR (NIM : 19011185) Program Study Business and Management INSTITUT TECHNOLOGY BANDUNG Approved by Date : December‚ 18th 2012 BRM Tutor Kiki Sarah | BRM Lecturer Yos | ABSTRACT THE CUSTOMERS SATISFACTION
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