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COMPONENTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY INTRODUCTION: While the concept of customer satisfaction can be defined in different ways and can be classified in various methods‚ the common thing is that understanding and analyzing the factors that define and affect customer satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer ’s expectations
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journal is available at www.emeraldinsight.com/1598-2688.htm AJQ 11‚2 146 A study on the customer satisfaction and customer loyalty of furniture purchaser in on-line shop Yongju Jeong and Yongsung Lee Department of Business Administration‚ The University of Incheon‚ Incheon‚ South Korea Abstract Purpose – The paper intends to explore the influencing factors on customer satisfaction and customer loyalty in the internet shopping mall through service quality based on the data obtained from furniture
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Individual Research Report “Managing Operations for Customer Satisfaction and Enhanced Profitability” Introduction The role of operations management is the production of goods and services and to ensure efficiency and effectiveness in the operation process‚ that means use as little resource as needed and meet the customer requirements. Moreover‚ it is converts inputs (in the forms of materials‚ labour and energy) into outputs (in the form of goods and services) and aims to increase the
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A Study on Customers Preference and Satisfaction of Four Basic Banking Services in Coimbatore and Erode T Vetrivel* and T Devasenathipathi** The purpose of this study is to investigate the differing preference and satisfaction level of customers towards Loans‚ Deposit schemes‚ Insurance and Value-added services rendered by various banks in Coimbatore and Erode cities. By using non-probability convenient sampling‚ 300 samples were taken at various branches and ATM centers‚ etc. Simple percentage
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The Relationship between Customer Satisfaction and Brand Loyalty Abstract This study attempts to examine the impact of customer service (retail service quality and product quality) on brand loyalty. It focuses on the particular aspects of customer service: personal interaction‚ policy‚ reliability‚ and problem solving. Data will be collected through an in-person survey and an on-line survey immediately following the purchase or visit to the store or website. Another survey will be administered
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Table of Contents Sr. No. Topic Chapter 1 Introduction 1.1 Overview of Industry as a whole 1.2 Profile of the Organization 1.3 Problems of the Organization 1.4 Competition Information 1.5 S.W.O.T. Analysis of the Organization Chapter -2 Object & Methodology 2.1 Significance 2.2 Managerial usefulness of the study 2.3 Objective 2.4 Scope of the Study 2.5 Methodology Chapter
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SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORTS Filipa Fonseca1) Sofia Pinto1) Carlos Brito2) 1) Faculty of Economics and Management‚ Catholic University of Portugal‚ Portugal 2) Faculty of Economics‚ University of Porto‚ Portugal Abstract: The objective of the paper is to identify the determinants of service quality as well as its impact on the satisfaction of public transport commuters. The paper explores the relationship between service quality and customer satisfaction in a public transport
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Keiningham‚ Lerzan Aksoy‚ & Michael Hsu A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics Customer loyalty is an important strategic objective for all managers. Research has investigated the relationship between customer satisfaction and loyalty in various contexts. However‚ these predominantly cross-sectional studies have focused on customer retention as the primary measure of loyalty. There has been little investigation
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Dubai bank improves customer satisfaction with CRM Lamiya Williams Baker College of Auburn Hills Information systems MGT 321 Dr. Gigi Smith August 28‚ 20l2 Dubai bank improves customer satisfaction with CRM Discussion Questions 1. What Conditions Brought Dubai Bank to the realization that it could benefit from a CRM system? The complexity of customer’s information systems caused Dubai bank argents frustration in finding information and setting up
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