Chapter 3: General attitudes predict general behavior 3. Accessibility Attitudes and Job Satisfaction Attitudes: Evaluative Statements (fav. or unfav) about objects‚ people or events “I like my job” – Attitude about my job Components of Attitude: 1. Cognitive I am overloaded A description of or belief in the way things are Opinion / belief segment 2. Affective I hate this job More critical part of attitude Emotional or feeling segment of the attitude 3. Behavioral I am looking for another
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of an existing customer. Database is formed through the issue of future card and card is of three types silver card‚ gold card and sakthi card. Sakthi card is issued to ladies and this card provides‚ free sugar(1 kg) per month. Customer profitability analysis (CPA) is done on the basis of transactions made through the future cards. o Platinum customers (most profitable). o Gold customers (profitable). o Iron customers (low profitability but desirable). o Lead customers (unprofitable and
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is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be understood not in the old sense of making
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to deal with the impatient customer‚ and how training the employees to treat this kind of customer‚ to make this professional and effective‚ we will use some useful tool and way‚ which including training need‚ training design‚ development and implementation‚ also‚ training outcomes and needs assessment will be mention. Customer service and good customer service: Customer service is the provision of service to customers before‚ during and after a purchase. Customer service is a series of activities
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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Session Objectives • To understand attitudes‚ their components and how they affect our behaviours • Compare and contrast the major job attitudes. • Define job satisfaction and show how it can be measured. • Summarize the main causes of job satisfaction. Attitudes are evaluative statements- either favourable or unfavourable- about objects‚ people or events. Jung’s definition of attitude is a "readiness of the psyche to act or react in a certain way" (Jung‚ [1921] Most attitudes are the result
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under the Branch Account Manager (BSSM)‚ Mr. Goni. There I was constantly in touch with the bank’s customers where I got a chance to observe the customers’ behaviors and listen to all their complaints. I also got the opportunity to interview them at that point. This point was beneficial for me as I could directly observe the manager-customer dynamics and how the service quality varied with each new customer. Shahjalal Islami Bank Limited was established as a public limited company on 1st day of April
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A study on relationship between the effectiveness of public transportation system and customer satisfaction in Kuala Lumpur Chapter One-Introduction 1.0 Background of study Public transportation has become widely popular all over the world especially in urban area. There were a lot of public transportation available and the most popular and currently used transports modes were bus‚ rail and taxi. Less a decade‚ there were many effective way to fulfill the need of human being as well as advanced
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Overview of job satisfaction Importance of employee satisfaction took great interest from researchers and management of organizations because it has its own influences upon an employee’s social as well as professional life. According to Mitchell and Larson (1987) job satisfaction cannot be defined properly in to several statements‚ they experienced more than 3000 studies upon the job satisfaction and after that they commented. Lock (1976) placed a definition of job satisfaction which is admired
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Internal customer essay The internal customer is not new‚ nor is it a purely public sector concept. The idea was first used almost forty years ago to describe different forms of administrative relationships within the private sector (Sayles‚ 1964). It stemmed from an understanding that in any organisation all staff are both the providers and receivers of services and‚ critically‚ if poor internal service exists‚ then the final service to the external customer will be diminished. The quality
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