ZEALAND BANK CUSTOMERS’ SATISFACTION _______________________________________________________ A thesis submitted in partial fulfillment of the requirements for the Degree of Master of Commerce and Management at Lincoln University by Jing Wei _______________________________________________________ Lincoln University 2010 Abstract of a thesis submitted in partial fulfilment of the requirements for the Degree of M.C.M AN EMPIRICAL ANALYSIS OF NEW ZEALAND BANK CUSTOMERS’ SATISFACTION
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Honda. Throughout the research and analysis‚ we are able to classifythe consumer relationship between the dependent variable that is purchase objective and independent variables that consist of the product quality‚ service quality‚ price‚ and customer satisfaction and purchase intention. Beside that‚ the report will discuss sampling target and size‚ population range and the methodology that will be used and discuss in the research project. Not only that‚ at the end of the project we will provide a
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PolyU has different MBA and EMBA programs in Hong Kong and China. Create a new MBA program of English version setting up in Shenzhen‚ China. Prepare a program development proposal to the Senior Management of PolyU strategic management approach to evaluate the MBA market in Shenzhen create the values to the stakeholders for this program. A hard copy of this proposal in around 10 pages 2. Key stakeholder and its expectations to this program 2.1 Young professionals In Shenzhen‚ it
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Background Customer satisfaction‚ a business term‚ is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive market place where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer satisfaction is an ambiguous
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INTRODUCTION TO THE STUDY Customer satisfaction is defined as the measurement of how a company’s products or services meet or surpass its customer’s expectations. It is also a measure of how the customer perceives the way the company’s representatives dealt with his or her needs. Customer satisfaction plays an important role in determining the likelihood of an organization’s success and profitability over the long term. It is an important way of business to develop customer loyalty that in turn builds
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empirical study to examine whether or not there is a relationship between employee satisfaction and customer satisfaction. Due to previous studies conducted in the relationship between employees and customers‚ the authors felt that the use of indirect surveys provided inconclusive results. The main focus of this study is to determine whether or not the relationship betrween employee satisfaction and customer satisfaction is bilateral or unilateral. The authors argued that behavior plays a crucial role
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customer’s satisfaction has been the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver‚ 1997). The customers’ satisfaction can be defined
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A Case Study in Creative Approaches to Customer Satisfaction Surveys Background The Washington Suburban Sanitary Commission (the Commission or WSSC) is a bi-county agency in Maryland established to provide water supply and wastewater treatment services for approximately 1.7 million people in Montgomery and Prince George’s Counties. WSSC has a service area of almost 1‚000 square miles‚ and serves about 430‚000 accounts. Ascellon’s work on this project was guided by three critical objectives that
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INTRODUCTION: DEFINITION OF CUSTOMER The father of our nation‚ Mahatma Gandhi’s famous statement is worth recollection- “A customer is the most important visitor on our premises .He is to dependant on us ‚we are dependant on him .He is not dependant on us‚ we are dependant on him. He is not an outsider on our business. He is a part of it .We are not doing a favor by serving him‚ he is doing us a favor by giving us an opportunity to do so.” According to Peter Drucker. “The
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COMPARATIVE OF CONSUMER SATISFACTION BETWEEN AIRTEL 1 AND VODAFONE CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs‚ wants or desires. According to a statement made by Mahatma Gandhi‚ ‘consumer refers to the following‚ “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider
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