The Relationship between Customer Satisfaction and Brand Loyalty Abstract This study attempts to examine the impact of customer service (retail service quality and product quality) on brand loyalty. It focuses on the particular aspects of customer service: personal interaction‚ policy‚ reliability‚ and problem solving. Data will be collected through an in-person survey and an on-line survey immediately following the purchase or visit to the store or website. Another survey will be administered
Premium Sales Customer service Business terms
assigned to me during my internship period at HSBC by my organizational supervisor of HSBC‚ as a core requirement for the completion of my BBA program from North South University. My faculty advisor Mr. Bashir Hussain has also given me approval to do this particular report on the topic of “Relationship of HSBC’s Customers Involvement and their satisfaction level”. Objectives The goal is to identify the main reasons of client dissatisfaction and find its relationship with a client’s level of knowledge
Premium Bank
Loyalty Programs play a significant role in a company’s customer retention plan. They help motivate consumers in choosing a company over their competitors by offering monetary rewards or special treatment rewards to loyal consumers. Loyalty Programs were first introduced to Canadians in 1958 when A.J. Billes decided to boost gas bar business by giving away Canadian Tire ’Money ’. (Canadian Tire Corporation‚ 2010). Canadian Tire ‘Money’ is still a very successful loyalty program that millions of
Premium Marketing
CUSTOMER SATISFACTION FOR COLD DRINKS OF VARIOUS BRANDS __________________________________ QUANTITATIVE METHODS Submitted To:- Prof. Naval Bajpai Submitted by:- ACKNOWLEDGWMENT Before we get into the thick of the things we would like to add a few heartfelt words for the people who gave unending support right from the stage the idea of the research was conceived. We express our deep sense of gratitude & sincere thanks to those who have helped
Premium Coca-Cola Pepsi Soft drink
LAPPEENRANTA UNIVERSITY OF TECHNOLOGY SCHOOL OF BUSINESS | INTERNATIONAL MARKETING THE PURSUED BENEFITS OF CUSTOMER LOYALTY PROGRAMS Bachelor´s Thesis Ilona Reinekoski 0329191 December 15th 2009 TABLE OF CONTENTS 1 INTRODUCTION .................................................................................................................... 1 1.1. Objectives..................................................................................................................................
Premium Marketing Customer relationship management
The customer satisfaction of Win Nyi Naung Teahouse Content Terms of References 2 Introduction 2 Methods 3 Body of the Report 3 Conclusion 13 Recommendations 13 References 14 Timeframe 15 Appendices 16 Terms of references Purpose – This report aims to identify the differences and mismatches between service provider and customers‚ and analysis the problems
Premium Tea
understand the Customers opinion and Satisfaction level of Mobile Services of BSNL in East Godavari District‚ researchtitled“A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SERVICES IN RAJAHMUNDRY REGION”has been conducted. 1.2 Importance of the Study In today’s competitive business world and challenging economy‚ retaining your customer base is critical to your success. If you don’t give your customers some good reasons to stay‚ your competitors will give them a reason to leave. Customer retention
Premium Customer Service Customer service
THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT TO CUSTOMER SATISFACTION AND RETENTION IN PROPERTY AND CASUALTY INSURANCE BROOKE ELLEN LYTTLE Bachelor of Arts in Psychology and Criminal Justice Kent State University May‚ 2003 Submitted in partial fulfillment of requirements for the degree MASTER OF ARTS IN PSYCHOLOGY at the CLEVELAND STATE UNIVERSITY May‚ 2008 This thesis has been approved for the Department of Psychology and the College of Graduate Studies Thesis Chairperson‚ Steven
Premium Insurance Marketing Customer relationship management
journal is available at www.emeraldinsight.com/1598-2688.htm AJQ 11‚2 146 A study on the customer satisfaction and customer loyalty of furniture purchaser in on-line shop Yongju Jeong and Yongsung Lee Department of Business Administration‚ The University of Incheon‚ Incheon‚ South Korea Abstract Purpose – The paper intends to explore the influencing factors on customer satisfaction and customer loyalty in the internet shopping mall through service quality based on the data obtained from furniture
Premium Retailing Regression analysis Factor analysis
and reliable customer service of these businesses and the importance of customer service in different businesses. Sainsbury’s: 1. Online shopping Sainsbury’s provides online service to the customer so the customer can do online shopping on the internet. Sainsbury’s also provide delivery service to the customers who do online shopping. Sainsbury’s will make sure all the products delivered on time to make the customer feel happy. This is good for the customer because the customer don’t need to
Premium Customer service Customer Sainsbury's