CUSTOMER SATISFACTION IN INDIAN BANKING SECTOR By‚ Sushanta Chakraborty PGDM 1st year‚ SEC B Roll No. 57 INTODUCTION Business need to attract and establish a customer market and would need to retain it through satisfaction. That is the key to its business performance (Johnson et al. 2000). In order to attain this goal‚ a company should have a high satisfaction rate from its clients. The increasing competition
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reason that the author to select this topic. Working human resources in service industry should be a suitable career for the author‚ because she realizes that to work with a wide range of people and provide to others are the main preferences. Regarding to her career choice‚ it is important for the author to know the factors that affecting customer satisfaction and loyalty in order to provide better service quality for the customers. Also‚ this is for substantial development in her future career path
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Asking each and every customer is advantageous in as much as the company will know everyone’s feelings‚ and disadvantageous because the company will have to collect this information from each customer (National Business Research Institute‚ 2009) Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal objective of organizations is to maximize profits and to minimize cost. Profit maximization can be achieved through increase in sales with
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“Relationship between Service Quality and Customer Satisfaction: The Case Study of the Olympic Sports Club in Bangkok” CHAPTER 1 GENERALITIES OF THE STUDY 1.1 Introduction When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e.‚ productivity and profit) to the external consequences of performance (i.e.‚ consumer well-being)‚ practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby‚ and
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1.1Customer Satisfaction What is customer satisfaction? Customer satisfaction refers to how satisfied customers are with the products or services they receive from a particular agency. The level of satisfaction is determined not only by the quality and type of customer experience but also by the customer’s expectations. A customer may be defined as someone who: •Has a direct relationship with‚ or is directly affected by your agency and •Receives or relies on one or more of your agency’s services
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Superior Customer Service Delivering superior customer value can mean many different things for different organizations. Customer service in itself is becoming one of the quickest and most effective marketing tool in which many companies can focus energies at minimal cost. Organizations that heavily emphasize their customer service support systems are much more likely to endure and succeed when compared to competitors who focused mainly on offerings such as lower prices‚ quicker service‚ etc. I
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IntroductionNowadays‚ many medium sized service companies have appeared in our market society. What factors have led them to success? Of course‚ the most important one is doing as best as they can on customer service. Customer service is not only a quick table wipe and a glass of ice water. There are many mechanisms to control it. In this essay‚ I am going to describe the importance of customer service‚ and then I am going to talk about how customer service works in the system. Follow that I want
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______________________________________________ EXCELLENT CUSTOMER SERVICE FOR THE PUBLIC SERVICE Learner Guide COURSE INTRODUCTION Purpose of the programme The South African government is committed to continually improve the lives of the people of South Africa‚ through a transformed Public Service‚ which is representative‚ accountable‚ transparent‚ efficient‚ and responsive to the need of all. In light of this‚ the Public Service will be judged by one criterion‚ “its effectiveness in delivering services that needs of all South
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wonder pointed out to supplier selection (Hirakubo‚ 1998). In this essay‚ the typical selection criteria to rightly select the suppliers would be introduced‚ which are including identifying potential suppliers criteria‚ supportive supplier criteria‚ service performance criteria‚ product performance criteria and cost criteria. To start with identifying potential suppliers criteria‚ at the first place‚ it is very important that company itself do not only hold existing suppliers‚ but also have to discover
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RELATIONSHIP BETWEEN QUALITY OF SERVICE AND STUDENTS’ SATISFACTION AT UNIVERSITY CAFETERIA 1. BACKGROUND OF THE STUDY The college student market is currently influencing the expansion of university food services. Due to the dining unit options as well as increasing off campus competitors‚ college students are not tolerating poor quality of food served by university dining services. The college student market is currently influencing the development of institutional food service. To satisfy the basic
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