DISSERTATION TITLE: INVESTIGATING THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT AT SACHA COSMETICS TRINIDAD AND TOBAGO LIMITED. SCHOOL TITLE: INVESTIGATING THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT AT SACHA COSMETICS TRINIDAD AND TOBAGO LIMITED ABSTRACT The concept of customer relationship management has become increasingly used in strategy and marketing literature in modern times. The term Customer relationship management is considered central
Premium Marketing Customer service Customer relationship management
Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
Premium Customer Customer service Sales
CHAPTER 5: Focusing on Customer (Review Questions) Submitted by: Frances Marie Perez Dan Kenneth Reyes 1. Explain the difference between satisfaction and loyalty. Why is loyalty more important? Customer loyalty is unnerving and unswerving; it cannot easily be changed‚ even in the face of remarkably changed situations. Customer satisfaction on the other hand is immensely fickle‚ and can change dramatically‚ even with the slightest of changes in situations. Loyalty
Premium Customer service Customer satisfaction Customer relationship management
Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points‚ so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently‚ the data was analysed and the research question was answered. The variables used for this research are: Age‚ gender‚ income
Premium Public transport Confidence interval Subway
THE STUDY: 1. To find out the customer satisfaction of the car segments in Hyderabad market. 2. To know about the features of major participants of car industry. 3. To analyze the consumers attitude towards Hyundai Cars. 4. To elicit the influencing factors which the people consider when they are planning to buy a car. 5. To study the consumers attitude and customer satisfaction with respect to Hyundai. 6. To know the customer attitude towards after sales service. 7. To verify the personal factors
Premium Automotive industry Ford Motor Company Automobile industry in India
weaknesses of customer satisfaction as a performance measure in this case? In general? In the past‚ banks generally would not use customer satisfaction as one of the indicators for the performance evaluation. However‚ customers’ service expectation has become much higher and highly related to the profitability of the bank in the 1990s’. Customers are requesting comprehensive selection of banking products with thorough customer service. Under the trend‚ Citibank added the customer satisfaction as non-financial
Premium Balanced scorecard Management Strategic management
A STUDY ON CUSTOMER SATISFACTION WITH PANTALOONS CHAPTER 1 INTRODUCTION TO THE STUDY The Indian Retail Industry is the largest among all the industries ‚accounting for over 10 percent of the country’s GDP and around 8 percent of the employment.The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in
Premium Retailing Customer Marketing
Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business. The need to satisfy customer for success in any commercial enterprises
Premium Wells Fargo Customer service Customer
Wal-Mart’s Strategic Quality Management and Customer Satisfaction MGT/449 December 5‚ 2010 Dr. Olivia Herriford Wal-Mart’s Strategic Quality Management and Customer Satisfaction One organization that has become successful in many aspects of satisfaction and quality is Wal-Mart. This organization started out providing basic products to customers during certain hours of the day and evening‚ and then expanded the become Wal-Mart Supercenters by also providing groceries and becoming a 24-hour
Premium Customer service Strategic planning Wal-Mart
43‚ Mohakhali C/A‚ Dhaka 1212 Date: 18 December 2008 To Whom It May Concern This is to certify that Shahriar Hossain is a BBA student of East West University. In the Fall- 2008 semester‚ he has taken the course Bus. 499‚ which requires a formal report on a specific topic or on a specific organization after completing a three months of work experience. For this purpose‚ he requires to gather relevant information about the chosen organization. It is worth mentioning that the gathered information
Premium Bank Credit card Cheque