MARKET SEGMENTATION: ORGANISATIONAL ARCHETYPES AND RESEARCH AGENDAS* Mark Jenkins & Professor Malcolm McDonald Cranfield School of Management Address for correspondence: Mark Jenkins‚ Cranfield School of Management‚ Cranfield University‚ Bedford‚ MK43 0AL‚ UK. Tel: +44 (0) 234 751122; Fax: +44 (0) 234 750070 EMail: m.jenkins@cranfield.ac.uk Paper submitted to the European Journal of Marketing‚ February 1995. The authors acknowledge the invaluable comments of Professor Martin Christopher and the
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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Business Accounts – Assignment I Introduction Next plc is a retailer founded 1864 in the United Kingdom‚ that not only sells men’s‚ women’s and children’s wear but also has a home ware department. Their clothes wear are stylish but affordable. Throughout the United Kingdom and Ireland there are over 550 Next stores plus 50 franchises operating in Asia‚ Europe and The Middle East. This report will analyse and outline the company’s profitability‚ liquidity‚ solvency and investment potentials based
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This article is about the demographic features of the population of the United Kingdom‚ including population density‚ ethnicity‚ education level‚ health of the populace‚ economic status‚ religious affiliations and other aspects of the population. According to the 2011 census‚ the total population of the United Kingdom is around 63‚100‚000—the third-largest in the European Union (behind Germany and metropolitan France) and the 22nd-largest in the world. Its overall population density is one of the
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The Domino Effect is the cumulative effect when one event sets off a chain of other events. This effect has happened multiple times throughout history‚ the two largest examples being The Red Scare of the 1950s and the Salem Witch Trials of the 1600s. The Red Scare‚ initiated by senator John McCarthy‚ caused the American people to develop mass suspicion‚ thinking that communists were roaming America attempting to destroy it. Perhaps one of the largest tragedies in human history‚ the Salem Witch Trials
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Introduction: Tesco Plc is a United Kingdom based international supermarket chain. This report examines Tesco strategies‚ the reasons behind each component and how vision‚ aims and cultural value interrelate to make the strategies successful. Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Today it is one of the largest retailers in the world. There are currently a team of over 530‚000 people‚ in 12 markets dedicated to bringing the best value‚ choice and service
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Kingdom of Great Britain and Northern Ireland commonly known as the United Kingdom (UK) or Britain‚ is a centralized government or we can call sovereign state that located off the north-western coast of Europe. The country includes the island of Great Britain‚ the north-eastern part of the island of Ireland‚ and many smaller islands. Northern Ireland is the only part of the UK that shares a land border with another sovereign state the Republic of Ireland. UK is surrounded by the Atlantic Ocean‚ the North
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Strengths Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas‚ USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks‚ wings‚ garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands‚ Inc. The Pizza Hut owns and runs
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The Body Shop International PLC Watersmead Littlehampton West Sussex BN17 6LS‚ United Kingdom Phone: +44-1903-731-500 Fax: +44-1903-726-250 Primary US Office: Subscribers Only http://www.the-body-shop.com Hoover’s coverage by Alex Biesada Overview Promoting beauty in the customer’s eye instead of the beholder’s‚ The Body Shop International sells skin and hair care products so natural they sound edible (Peppermint Foot Lotion‚ Banana Shampoo). The company combines activism with marketing
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BA 481 Professor Johnston 2/6/12 Pizza & How It Has Evolved As of late‚ pizza throughout the United States is consumed on a daily basis. Each year‚ the pizza market is a $30 billion industry. However‚ during the early years of our country pizza could only be found in high Italian populated neighborhoods located in big cities like Chicago‚ New York City‚ and Philadelphia. Due to the increase in popularity and marketing strategies to compliment it‚ pizza went from peasant food in the 1700s
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