STUDY ON THE CURRENT DISTRIBUTION CHANNEL AND DEALER SATISFACTION WITH RESPECT TO ELECTRICAL FANS IN KOLKATA UNDER USHA INTERNATIONAL LIMITED by Sayak Nath Submitted in fulfilment for the award of the degree of International Business Management Institut d’ Administration des Enterprises Greater Noida Campus‚ India University of Poitiers‚ France 1|P age DECLARATION I hereby declare that the project report titled ― “A STUDY ON THE CURRENT DISTRIBUTION CHANNEL AND DEALER SATISFACTION
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project report Last‚ but not least I am thankful to my parents who motivated me throughout this project work‚ The preparation of this report would not have been an easy task without the help and support of my parents. And I m thankful to all the customers who gave their precious time and insights without which the completion of this project has not been envisaged.
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undergo the training in Marico Company a leading Indian FMCG Company having excellent distribution channel and deep rural reach in India. As the major part of the market is yet to be taped one need to evolve a set of strategies and there by plans to tape the potential Indian consumer market. To capture such a great opportunity‚ only good product and brand awareness will not be sufficient but proper distribution channel must be there Reason For Selecting The Topic There are many companies competing
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the country. After the Liberalization the Private industry still holds vast opportunities for young and experienced professionals. After Privatization‚ the PSU has been making efforts to improve efficiency and customer services. Among the financial services Stock Holding Corporation of India Ltd. is the key player. The financial Sector is full of competition even if there area lot of opportunities to the job in SHCIL and it is the platform to go on the highest peak in the life of any coming one. SHCIL
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Why quality customer service is more important in banking industry? Behaylu W.Deneke Most‚ if not all‚ private commercial banks in Ethiopia use almost the same marketing approaches to attract customers. They develop the traditional banking products and open branches everywhere then promote their branch and Products aggressively on the traditional channel. Before going to the detail let me differentiate between bank product and bank services. The bank products are deposit‚ borrowing or other
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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background As an individual assignment‚ we have been given the topic: “Operation Management is the ‘heart’ of any business and we are all operations manager. How can managers actually understand how logistics network design and operations influence customer satisfaction?”This assignment’s rationale has been towards aiming a dialectical approach to the understanding of operations and logistics management in today’s business settings. Thus‚ I have tried to extensively cover in my report all the relevant
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. DISTRIBUTION CHANNELS BIBLIOGRAPHIC REVIEW António Abílio da Silva Couto‚ nº 5195 Cidália Martins Domingues‚ nº 5115 Joaquim Luís Sousa Pereira‚ nº 5194 Paula Marisa da Silva Lima Ferreira‚ nº 5100 Paulo José Branco‚ nº 5198 This work was oriented by Dr. Francisco Coelho ABSTRACT: Deciding for a distribution channel is probably one of the most important actions a marketer has to take in his career. In this work we identified the main distribution channels‚ the external factors that should
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Application of SMS Technology for Customer Service Centre 1 Ariff Idris‚ 2Abd. Samad Hasan Basari‚ 3Nur Hanisah Zubir‚ 1‚2‚3 Faculty of Information and Communication Technology Universiti Teknikal Malaysia Melaka Locked Bag 1752‚ Pejabat Pos Durian Tunggal‚ 76109 Durian Tunggal Melaka‚ Malaysia 1 miariff@utem.edu.my‚ 2abdsamad@utem.edu.my‚ 3nurhanisah.zubir@gmail.com Abstract - SMS technology is designed originally as a communication tool between a service provider and its users. However
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understand the Customers opinion and Satisfaction level of Mobile Services of BSNL in East Godavari District‚ researchtitled“A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SERVICES IN RAJAHMUNDRY REGION”has been conducted. 1.2 Importance of the Study In today’s competitive business world and challenging economy‚ retaining your customer base is critical to your success. If you don’t give your customers some good reasons to stay‚ your competitors will give them a reason to leave. Customer retention
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