its position on the market by connect with its customers‚ and create “third place” beside home and work‚ where people could relax and enjoy others or themselves. It was the motto of Starbucks’ owner Howard Schultz and mostly thanks to his philosophy; company has became the biggest coffee drink retailer in the world. However‚ within the new customer satisfaction report‚ there is shown some concerns‚ that company has lost the connection with customers and it must been taken some steps to help Starbucks
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The process of making goods available to the consumer needs effective channel of distribution. Therefore‚ the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen. The channel of distribution may be classified as: Selling through direct channels This is the oldest‚ shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle man.
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Ready Pizza has been in good standing for over 20 years‚ but lately our customer service has decreased with the economy and competitors. However‚ keeping our company the best we should be competitive with sales and service as well. Our biggest complaints are slow service‚ getting a table‚ phone order line is busy and no delivery available. We may not know how many customers we have lost but if we provide these needed services we have a chance at building our business back and better. Recommendation:
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Why customer service should be pro9mpt and professional? 1 – Explain‚ in approximately 200 words‚ the reasons why customer service should be prompt and professional. Include three effects on the customer if it is not and three effects on the support organisation if it is not. R: Customer service should be prompt and professional‚ to create relationship advertising focuses on getting customers and keeping them in the longer term using a combination of marketing‚ be capable of help to retain customers
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presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines where the product will be sold
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Perception of Customers towards Life Insurance Services Customer satisfaction is the perception of customers on the service whether that service has met his needs and expectations. Service quality‚ personal factors‚ perception of equity and fairness‚ price‚ product quality‚ situational factors and attributions for service success or failure are the factors that influence the customer satisfaction. However‚ the perceptions and expectations of the policyholders who have taken the policies from Life
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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The World of Customer Service The World of Customer Service Allison Fey Kaplan University AB221:01 Professor McDermott November 12‚ 2012 The World of Customer Service The customer throws a product on the counter and says‚ “I want my money back now” and “I won’t do business with you again”. This is probably a misunderstanding about the store’s return policy. In this situation‚ it’s best to regain composure and take charge of the situation. In the customer service world‚ representatives
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‘Customer service has become a lost art in our society.’ (Zimmerer and Scarborough‚ 2005). According to (Zimmerer and Scarborough‚ 2005) many companies today are rediscovering the fact that customer service is an essential part of doing business. Providing incomparable service and not necessarily low prices is one of the most effective ways to attract and maintain a growing customer base. According to (Robbins and Judge‚ 2007) most organizations today are trying to create a customer responsive culture
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Customer Service Recommendations Report Executive summary The purpose of this report is to analyse the customer service system employed at West Dealership of Melbourne Car World. It should be noted that performance management has not been carried out so far this financial year which has no doubt prompted‚ at least in part‚ this investigation and the following report. The first quarter data of the 2012 financial and all data available pertaining to customer service operations will be considered.
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