Quality Customer Service Marketing Loyalty Program Assessment Details: The marketing department has sent out emails publishing the loyalty program for the Hotel Futura chain. The response has been excellent and you as the Marketing Manager want to define more closely the new customer expectations. You will design a strategy for this and your team must address the following: * A tool that will gain detailed information on the needs‚ expectations and satisfaction levels of customers *
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CUSTOMER SERVICE AT THE MARIGOLD HOTEL1 One bright summer morning in March 2010‚ owner and General Manager George Chacko was in his comfortable second-floor office suite at the Marigold Hotel in the Chanakyapuri area of New Delhi. He had been alerted to a brewing customer service problem‚ and wanted to resolve the issue before it got out of hand. Chacko belonged to a family of real estate developers and entrepreneurs. Over the turn of the century‚ he had noticed that New Delhi lacked sufficient high-quality
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What is a customer service culture? If you look at companies lauded for their superior customer service‚ you almost always find that those companies create a culture that supports excellence in customer service. It ’s not that they simply train their employees in customer service skills. What they do is ensure that customer service is interwoven into everything the company does. Customer service excellence simply becomes the way things are done around here. In fact‚ the way things are done around
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Appendix 1. What can we do about lost sales due to poor customer service by outside “contract” sales staff? Get rid of contract sales staff altogether. When they do not show some customers already resort to placing their orders online so why not make that a standard and skip the middle person. Furthermore‚ it will save money from being put into the contract‚ and losing funds when contractors take money they feel they are owed off the top before turning the cash in. 2. How can we restore the attractiveness
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1. A233 parts Weekly demand=32‚LT=1 week‚Price=$18/unit‚Ordering cost=$16/unit Demand per year=32x52=1664 *D=demand‚Q=quantity‚Oc=Ordering cost‚P=Price. EOQ=>Ordering cost= Carrying cost=>(D/Q) x Oc=(Q/2) x P x 23%=>1664/Qx16=(Q/2) x 18 x 23%=>114 A) When Q=EOQ=114‚ Ordering cost=1664/114x16=$233.54 Carrying cost=(114/2) x18 x23%=$235.98 Therefore total cost= Ordering cost + Carrying cost=234+236=$469.52 B) When Q= 64‚ Ordering cost = 1664/64x16=$416 Carrying cost
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analyse the data and material presented to make recommendations for changing the customer service processes and culture. Specifically‚ you are required to: • identify Brad’s major customers • prepare a customer service policy for Brad’s business • prepare a standard for handling complaints • prepare a work instruction for handling a complaint • give an example of how you would change an element of the customer service system in response to the complaint about the quality of the meals • outline
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AO4 Planning Customer Service Standards Planning customer service standards is important for both the company and the customer as it ensures that the service received is consistent throughout the company. It is important to show consistency throughout the company as it ensures that everybody knows the standard of the service to be given and prevents poor customer service from being carried out which can affect the company. Another reason why it is important to set customer service standards is
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Communication in customer service: First‚ we are going to start which an activity‚ which is Chinese Whisper. In which one person whispers a message to another‚ which is passed through a line of people until the last player announces the message to the entire group. Aims and objectives: 1. To give the opportunity to look at different communication methods 2. To allow to identify the different types of communication under each method: Verbal Non-verbal Written 3. To know how and when to effectively
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Starbucks: Delivering Customer Service Starbucks is dominant coffee brand in North America‚ which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists‚ in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent‚ well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both
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Zara’s – Customer Service Level Any successfully marketing strategy will place the customer in the center of a circle surrounded by the four P’s (product‚ place‚ promotion and price) understanding that the customer is not part of the marketing mix‚ but rather the target of all marketing efforts. Zara’s product is a physical good; therefore place requires logistics decisions in addition to the design and manufacture of the product itself. Zara’s home base is Spain. It is there (for the most
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