A study on customer satisfaction –with reference to big bazaar Hyderabad (group of future group) Paper prepared by Dr K.Chokkaiah Associate professor Dept of Public Administration and HRM KakatiyaUniversity Warangal‚ Gone Rajesh & Veldandi Ramchander Rao Assistant professors Jayamukhi institute of technological sciences Narsampet Warangal A Study on Customer Satisfaction –With Reference To Big Bazaar Hyderabad (Group of Future Group) ABSTRACT *Dr K.Chokkaiah **Gone
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PROJECT REPORT ON “ORGANISE A SALES PROMOTION ACTIVITIES IN BIG BAZAAR ON EXCHANGE OFFER”. SUBMITTED IN PARTIAL FULFILLMENT OF THE REWARD OF DEGREE IN B.COM(HONOURS) VOCATIONAL IN “ASPSM”. BY –RAHUL KUMAR SINGH STREAM - ASPSM EXAM ROLL NO – 09VASP013088 SEMESTER – IV SESSION – 2009-2012 ST. XAVIER’S COLLEGE AN AUTONOMOUS COLLEGE RANCHI REMARKS PREFACE In this age of globalization‚ hyper competition has become a crucial aspect of life. Today the markets have been turned into battlegrounds
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world. Retail Industry in India is at present estimated to be more than US $ 250 billion. BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets‚ with cluster offering a wide range of merchandise‚ including fashion apparels‚ food products‚ general merchandise‚ furniture‚ electronics‚ books‚ fast food and entertainment and leisure products. Big Bazaar presented a six day ‘MAHABACHAT’ shopping mela from August 10th to 15th August 2013.
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Product: Big Bazaar offers a wide range of products which range from apparels‚ food‚ farm products‚ furniture‚ child care‚ toys‚ etc of various brands like Levis‚ Allen Solly‚ Pepsi‚ Coca- Cola‚ HUL‚ ITC‚ P&G‚ LG‚ Samsung‚ Nokia‚ HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on
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WHAT IS CRM? All customers are not equally profitable‚ and more or less profitable customers need to be treated differently. CRM deals with the management of this relationship with the customers‚ wherein‚ we analyze which customers are profitable and which are not and then we take the steps accordingly to ensure the retention of the customers. This is done with the help of target promotions and services to increase the share of wallet- the percentage of the customers’ purchases made from the retailer
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A RESEARCH PROJECT REPORT ON “Consumer Perception toward Big Bazaar” SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION(MBA) (SESSION 2008-2010) UNDER THE SUPERVISION OF: SUBMITTED BY: Mrs. Ankita Sanwalia Tarun Garg Department of Mgt.
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Page 1 of 2 Office : Future Value Retail Ltd.‚ Knowledge House‚ Shyam Nagar‚ Off Jogeshwari Vikhroli Link Road‚ Jogeshwari (E) ‚ Mumbai -400060 Vendor Address :Uckard Agency Bhaskar Complex‚ Tagor hill Road Morabadi‚ Ranchi-834008‚Jharkhand P.O. Number Date Label Vendor No. Currency Payment Terms Last date of Despatch VAT No./LST.NO CST No. INCO Terms VAT No/LST NO.. CST No. Reference :3503837927 :29.05.2011 : OTH :138298 :INR :Due in 10 days :04.06.2011 : 20770306391 : : DDP Delivered
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INTRODUCTION Customer profiling & Catchment analysis is one of the most effective tools for determining where and how to conduct your business. If you have a grasp on what type of people are most likely to purchase your products or services‚ you can seek out the location and the marketing plans that give you the best opportunity to reach those people. If you are trying to reach a large group of similar customers‚ you can study their spending trends‚ lifestyles‚ and much more. You can no longer
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ORGANIZATION STUDY OF Big Bazaar‚ Palakkad Submitted in partial fulfillment of the requirements For the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Of the Mahatma Gandhi University Submitted by Abdul Manas.M.M Regn No: 30227 2011-2013 Batch Under the guidance of Prof. BALAKRISHNAN
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Project Report on Consumer Satisfaction at Big Bazzar Table of Contents 1. INTRODUCTION TO RETAIL INDUSTRY ……………………………………………………….2 2. PROFILE OF BIG BAZZAR ………………………………………………………..4 3. SAMPLING ………………………………………………………5 4. QUESTIONNAIRE ………………………………………………………...6 5. FINDINGS AND SUGGESTIONS..…….…………………………………….41 6. RECCOMENDATIONS AND CONCLUSION ………………………………………………………………49 INTRODUCTION: RETAIL INDUSTRY
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