Gold Spa and Fitness Club Marketing for Services Project Report By: Ali Owais Arshia Azhar Arsalan Khan Hassan Tahir M.Adeel Tariq Momin Malik Ibrahim Farukh Haroon Ahmed June 27‚ 2012 Lahore School of Economics Table of contents Executive Summary……………………………………………………………………3 Introduction…………………………………………………………………………….4 Core and Supplementary services…………………………………………………….5 3 Stage model of consumption…………………………………………………………8 Flower of Service……………………………………………………………………….11 Distribution
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the concept of Customer Service Management based on customer involvement with Hotel-81. Researches in this report include academic journal articles‚ press release‚ newspaper report and textbook references dated no later than year 2008. In order to attain value co-creation‚ examinations of Critical Incidents and Zone of Tolerance behaviour in service encounter were used to study the target audience of Hotel-81. Models such as the SERVQUAL‚ Servicescape‚ Service Blueprint and Service Encounter traits
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CLASSIFICATION OF SERVICES. (FRAMWORKS FOR ANALYSIS OF SERVICES). Problem: narrow exposure of managers to the variety of service industries; managers perceive their service as unique; management personnel is usually inbred; as a result‚ marketing thought in the field of services is underdeveloped. E.g.‚ hoteliers often spend their whole life in the industry or even one company‚ most airline managers have grown up in the commercial aviation industry‚ bankers and hospital administrators usually
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Activity 1 Q1 what is a customer and who are the customers for your organization? Ans.Everyone in the organization is customer .Internal customer service must be of high quality so that service to external customers reflects the internal working of the organization .This applies whether your external customers are end –users /consumers or on seller. Q2.Why is it necessary for organization to investigate‚ identify‚ assess and include the needs of clients /customers in planning processes and how can
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1) Information Customers of the workshop often require information about how to get the service. The elements are: Directions to service site The workshop is well-known among Dungun’s population because the workshop started their business since 1983. Other than that‚ the workshop’s location is strategic so that it will make ease to the customer to go there. The regular customer of the workshop will be advocate person and they will tell to their friends and family about the location of the
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Service quality on motor bike manufacturing sector in hero honda....................... .... with performance. [1] A business with high service quality will meet customer needs whilst remaining economically competitive. [2] Improved service quality may increase economic competitiveness. This aim may be achieved by understanding and improving operational processes; identifying problems quickly and systematically; establishing valid and reliable service performance measures and
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should have happened to keep the issue from escalating to a complaint email [how should it have been addressed in-store]? C) What steps could you‚ as a Leader‚ take to prevent the issue from recurring? D) What you would say/write to the customer to address his/her concerns 1. 5201: A) A chicken bone was found in a vegetarian pizza. This was most likely caused by someone in the kitchen being negligent and somehow getting a chicken bone on the pizza without anyone realizing it
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Customer service vision and mission Vision In five years time‚ Innovative Widgets will be considered a market leader in customer service. Mission Innovative Widgets aims to deliver friendly‚ professional‚ innovative and quality service to all internal and external customers. Product and/or service standards Consumer guarantees for products If you buy a product (such as widgets): • Its size must be in the range of 5mm‚ 6mm‚ 7mm‚ 8mm‚ 9mm and 10mm. • The tolerances of the size must
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Executive Summary Taxi cab service has become very popular now a days. The way it has grown in the market is very commanding. At least one person from a household would have used a cab service in recent times. Most of the things in cab services are advanced in technology wise. One most important thing that many of these cab services is lacking is the GPS tracking. Most of the cab services now are depending on a phone call when they have to track their colleagues. This is wasting a lot a time and
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IMPROVING SELF-SERVICE TECHNOLOGIES UTILIZATION: THE POTENTIAL IMPACTS OF TECHNOLOGY ANXIETY‚ NEED FOR INTERACTION WITH SERVICE EMPLOYEES‚ AND EXPECTED SERVICE QUALITY By M.S. Southern Illinois University Carbondale‚ 2003 B.S. Srinakharinwirot University‚ 1999 PR EV A Dissertation Submitted in Partial Fulfillment of the Requirements for the Doctor of Philosophy Degree Department of Management in the Graduate School Southern Illinois University Carbondale May 2008 IE Kiattisak
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