The 5 Types of Customers In the world today‚ the most difficult task to do is about dealing with human being. From the points of view of salespeople‚ they always want to attract‚ satisfy‚ and make transactions with all customers. However‚ in the reality‚ no retailers can satisfy the needs of all customers. Therefore‚ being sellers‚ we should pay our focuses on one particular type of customer who can increase our sales. To understand this type of good customer‚ let’s enjoy the role-play right
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Marketing Services 10/05/2012 The marketing of services differs from product marketing because of the four fundamental differences involved in services: Services are intangible‚ inseparable‚ variable‚ and perishable. Intangible which means they cannot be touched‚ tasted‚ or seen like a pure product can. Another difference is that services are produced and consumed at the same time; that is‚ service and consumption are inseparable. Furthermore‚ the more humans are needed to provide a service‚ the more
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Service Capacity * Service Capacity is defined as the maximum level of value-added activity‚ which can be consistently achieved over a period of time under normal operating conditions. * The important consideration is that the service provider should be able to sustain provision of service at such a rate comfortably under normal working conditions. * It can be expressed as : 1. Max. number of patient attended by a Doctor / hr. 2. Max. number of calls attended by a Executive
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International Journal of Quality & Reliability Management Emerald Article: Creating‚ Maintaining and Reinforcing a Customer Service Culture Richard A. Martin Article information: To cite this document: Richard A. Martin‚ (1992)‚"Creating‚ Maintaining and Reinforcing a Customer Service Culture"‚ International Journal of Quality & Reliability Management‚ Vol. 9 Iss: 1 Permanent link to this document: http://dx.doi.org/10.1108/02656719210007545 Downloaded on: 07-02-2013 Citations: This document
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had to present more various services with higher quality due to the increase in competition and keeping the durability and their profitability. Indeed in these years the increasing trend of competitive environment in the banking industry of the country attracted banks to the field of offering banking services expected by the customers more than before. In this issue paying attention to the effective factors on customers’ expectations and its relationship with services quality is one of the important
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Gold Spa and Fitness Club Marketing for Services Project Report By: Ali Owais Arshia Azhar Arsalan Khan Hassan Tahir M.Adeel Tariq Momin Malik Ibrahim Farukh Haroon Ahmed June 27‚ 2012 Lahore School of Economics Table of contents Executive Summary……………………………………………………………………3 Introduction…………………………………………………………………………….4 Core and Supplementary services…………………………………………………….5 3 Stage model of consumption…………………………………………………………8 Flower of Service……………………………………………………………………….11 Distribution
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CLASSIFICATION OF SERVICES. (FRAMWORKS FOR ANALYSIS OF SERVICES). Problem: narrow exposure of managers to the variety of service industries; managers perceive their service as unique; management personnel is usually inbred; as a result‚ marketing thought in the field of services is underdeveloped. E.g.‚ hoteliers often spend their whole life in the industry or even one company‚ most airline managers have grown up in the commercial aviation industry‚ bankers and hospital administrators usually
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Activity 1 Q1 what is a customer and who are the customers for your organization? Ans.Everyone in the organization is customer .Internal customer service must be of high quality so that service to external customers reflects the internal working of the organization .This applies whether your external customers are end –users /consumers or on seller. Q2.Why is it necessary for organization to investigate‚ identify‚ assess and include the needs of clients /customers in planning processes and how can
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Services Marketing Management BX660016 and BS201698 Assignment Two Strategic Service Quality Management Plan Name: Jack Boxall ID: BOXALKJ1 Lecturer: Rachel Byars Topic: The Importance of Customer Focused Service Strategies Due: Tuesday 8th May 2012 @ 1pm Words: 3573 Plan Introduction Envirowaste is a waste management organisation with branches throughout New Zealand which supply commercial solutions to waste disposal and recycling. Envirowaste is an independent limited liability
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1) Information Customers of the workshop often require information about how to get the service. The elements are: Directions to service site The workshop is well-known among Dungun’s population because the workshop started their business since 1983. Other than that‚ the workshop’s location is strategic so that it will make ease to the customer to go there. The regular customer of the workshop will be advocate person and they will tell to their friends and family about the location of the
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