MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
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well over a century ago. Without cars‚ the world today would be quite a different place. Society would be remarkably less developed and the chores of daily life would be that much more complicated. It became‚ and still is‚ the most widely used form of transportation. Everything from the very first car has its special place in history‚ because the devolvement over the years has been colossal. It was a marvelous invention with a remarkable impact on the World. The industry as a whole is continually persistent
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Introduction Team A presents our comprehensive assignment‚ this paper encompasses a variety of factors related to ECO-Specialties‚ a leasing firm that specializes in hybrid and alternative fuel vehicles We will examine the following area in this paper: a. Identify product/service b. Market research c. Market SWOTT analysis d. Marketing mix (4 P ’s) e. Implementation of the marketing plan f. Monitor marketing plan g. Control and adjust h.
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CHAPTER 3: THE MICRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The micro environmental analysis is the second step in creating the Environmental Analysis. The micro environment examines the general business climate as it relates to the organization within its industry. The micro environment is also known as Porter’s Five Forces of Competition. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The analysis looks at five areas of interest
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Hybrid or electric cars have been developed over time by using ideas from hundreds of different people over hundreds of years. No one person can be given credit for this invention. The history of electric cars is divided into three different parts. The early years‚ from 1890-1929. People were very interested in this new idea. The middle years‚ from 1930-1989. During this time‚ not many people wanted to buy hybrid or electric cars. The current years from 1990-present. Hybrid cars are considered a
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could be a possible outcome due to the fact that over the years‚ thousands of cars have been manufactured and most of them run and depend on fossil fuels. Today these fossil fuels are potentially in danger of running out due to the use of them in the vehicles we travel in every day. Currently cars such as hybrids are being manufactured and are being brought to attention so this problem will be less likely to occur. Hybrid cars are able to run on electricity and if the battery runs out of electricity
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changes and upgrades have been made in the improvement of cars. Be that as it may‚ until today‚ the 21st century‚ individuals are as yet utilizing gas or petrol fuel for cars. As for now‚ the talk of the town is hybrid cars. Hybrid cars are turning out to be progressively well known because of the cost of petrol which is going up and the attempt to save the environment. Hybrid cars are being assembled to look like gas powered cars. Although hybrid cars are not really mainstream yet‚ definitely there
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reliability to the users. Hybrid cars have been hailed as an exciting green advancement for the vehicle and transport industry. Using dual electric and petrol engines‚ models such as the Prius
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Hybrid Car Technology: One Way to Reduce the Air Pollution Contents Bil. 1. Titles Introduction Pages 2 2. Hybrid Car Technology: One Way to Reduce the Air Pollution 3-5 3. Conclusion 6 4. Appendix 7-8 5. Reference 9 1 Introduction There are millions of cars on the road of Malaysia especially in Kuala Lumpur‚ main city of Malaysia. Each one is a source of air pollution in this country. The amount of pollutants such as Carbon Monoxide that
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MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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