CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
Premium Coca-Cola Pepsi
of marketing systems in a modern corporate set up. I would also like to thank Mr.Harbinder singh. He have been my project instructor and guided me at every step and my discussions with them were truly enlightening.. Their dedication and sincerity towards the project helped me a lot in completing the report. Last but not the least: I would like to thank the staff members who provided full cooperation and continuous support during the course of this assignment. I also thank the Management Deptt. of
Premium Mahindra & Mahindra Limited Mahindra Group Tech Mahindra
A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
Premium Sales promotion Chocolate Marketing
INTRODUCTION: DEFINITION OF CUSTOMER The father of our nation‚ Mahatma Gandhi’s famous statement is worth recollection- “A customer is the most important visitor on our premises .He is to dependant on us ‚we are dependant on him .He is not dependant on us‚ we are dependant on him. He is not an outsider on our business. He is a part of it .We are not doing a favor by serving him‚ he is doing us a favor by giving us an opportunity to do so.” According to Peter Drucker. “The
Free Shopping mall Retailing Sampling
Principles of Ethical Reasoning Adapted from Business Ethics‚ Concepts and Cases: Manuel Velasquez (2006) Prentice Hall Utilitarianism Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society. In any situation‚ the “right” action or policy is the one that will produce the greatest net benefits or the lowest net costs (when all alternatives have only net costs). Many businesses
Premium Morality Ethics Immanuel Kant
Customer Perceptions of Bank Service Quality in a Developing Country: Some Evidence from the Turkish Republic of Northern Cyprus Hüseyin ARASLI - Salih KATIRCIOĞLU - Salime Mehtap SMADI Eastern Mediterranean University‚ TRNC Hüseyin Araslı is an Assistant Profesor of Management at Eastern Mediterranean University. He has been teaching management courses for 8 years in Tourism Department and recently published several articles in different journals; for example‚ in journal of small business managment
Premium Cyprus Northern Cyprus
Investor’s Perception on Mutual Funds”‚journal of research in commerce and management‚vol.1‚no.8‚pp.11-27. Davar‚ Y. Gill‚ S (2007)‚”An Analysis was made on the Perceptual Views of Investors in Investment Decision Making: An empirical Study of Perceptual View of Investors”‚journal on banking financial services‚vol.2‚pp.285-297. Desigan et al. (2006)‚ “Women Investor’s Perception Towards Investment: An Empirical Study”‚ Indian Journal of Marketing Gilkar‚ N.A (2002)‚ “Investors Perceptions of Mutual
Premium Mutual fund Investment
| |4 |Classification Of Respondents On The Basis Of Income |34 | |5 |Classification Of Respondents On The Basis Of Perception About A 150cc – 180cc |36 | | |Bike In Terms Of Gender | | |6 |Classification
Premium Brand Motorcycle Brand management
Details of Research Customer Attitudes toward BMW Motorcycles: The satisfaction evaluation in brand image‚ quality perception and price perception of BMW R1200 GS/GSA customers toward purchase loyalty in U.K. Introduction This final report is the finish summary version of overall information‚ knowledge‚ and data of the marketing research under the area of BMW R1200 GS/GSA motorcycles in UK. The BMW Motorrad under the BMW group has been producing motorcycles since 1923 and has providing a variety
Premium Scientific method Research Management
PERCEPTION OF CONSUMERS TOWARDS TAPAL TEA By M.Yasir Hassan MANAGEMENT SCIENCE PROJECT Iqra University Islamabad Campus Fall 2011 ACKNOWLEDGEMENT All praises for almighty Allah to let us accomplish this final project. We would like to express a genuine gratefulness to our instructor Mr. Hammad Bashir for his knowledge‚ instructions and support in making this project. Also‚ we would likely be grateful to our classmates
Premium Tea