Standardization vs. Localization: A Disney Case Study Multi-national organizations are becoming more prevalent in the global economy. The expansion into new countries requires companies to examine policies and products more closely. Standardization and localization are the options available to corporate decision makers when deciding whether products will be consistent across geographic borders or will vary based on the culture in local regions. Many levels of standardization and localization
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Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration‚ Marketing Key words: Culture‚ international marketing‚ marketing strategies‚ standardization and adaptation Purpose: Compare two strategies‚ standardization and adaptation‚ to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then‚ we collect data from secondary sources such as the books‚ articles‚ journals and studies
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Standardization of international marketing strategy by firms from a developing country Standardization of marketing strategy 107 Shaoming Zou University of Missouri‚ Columbia‚ Missouri‚ USA David M. Andrus and D. Wayne Norvell Kansas State University‚ Manhattan‚ Kansas‚ USA A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell‚ 1968; Cavusgil
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Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform throughout its organization. Standardization helps cut costs by eliminating duplicated effort and allows a company to take advantage of economies of scale when purchasing supplies. However‚ some advantages may be lost when a company decided to standardize its operations. Disadvantages Loss of Uniqueness If a company builds up a customer base that values its unique niche products‚ or
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MASS CUSTOMIZATION : JUST AN OXYMORON Customization means manufacturing a product or delivering a service in response to a particular customer’s needs‚ and mass customization means doing it in a cost- effective way. The concept can be customized either very broadly as a business strategy for profitably providing customers with anything they want‚ anytime‚ anywhere‚ in any way; or narrowly as the use of flexible processes and organizational structures to produce varied and often individually
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called Timbuk2 (http://www.timbuk2.com). In this essay‚ I will share my experience‚ provide details about the customization process and try to explain why customization is important to that specific company. Timbuk2 is a company that specializes in the making of different kind of bags. I personally chose to customize their “Maya shoulder bag”. Before starting the process of customization‚ one has to choose the style of bag that he or she wants. The range of bags goes from different kind of laptop
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the road and show of their amazing colors and they’re unique personality. Customization is also called modification . In the 1920’s custom cars were mostly for the wealthy people who had enough to afford these kinds of things. Later in the 1930’s the grandfather of customizing cars was known as Harry Westergard. Westergard created fade away fenders before they existed on a factory model ("A Visual History Of Car Customization.") . Skipping ahead to the 1950’s‚ the first batmobile was created out of
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which includes hospital administration working with and supporting physicians‚ nurses‚ patient advocates and other staff members (n.d.‚ 2015). Protocols and checklist have been shown to reduce patient harm through improved standardization and communication. Standardization is a process used with data analysis in the decreasing or prevention of errors‚ as well as
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absorbs moisture from the Bmls-2A September 24‚ 2012 atmosphere. Once it has a little moisture it also absorbs carbon dioxide which is always present in air. Standardization is the process of determining the exact concentration (molarity) of a solution. Titration is one type of analytical procedure often used in standardization. In a titration‚ an exact volume of one
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JIT and Process Standardization Just-in-Time is a philosophy that concentrates on the delivery of a product or service in the time‚ quantity‚ and quality desired by the customer. Applying just-in-time philosophy to the service industry by standardizing processes improves customer satisfaction. A fast food drive-through restaurant is a perfect example of how using JIT philosophy and standardization improves the process thus improves customer satisfaction. Implementing continuous improvements in
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