Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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BUGETARY CONTROL MEANING AND NEED FOR BUDGET A budget is prepared to have effective utilisation of funds and for the realisation of objectives as efficiently as possible. Budgeting is a powerful tool to the management for performing its functions efficiently. The Chartered Institute of Management Accountants‚ ENGLAND defines budget as under‚ A plan quantified in monetary terms prepared and approved prior to a defined period of time usually
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Two of the main elements in any poem are theme and symbolism. This holds true in Alicia Zakon’s poem titled "Remote Control". It essentially tells about the relationship between a man and a woman‚ and how the man has the remote control to the woman’s life. The symbols used are very meaningful to the overall theme. The theme of "Remote Control" is also very important‚ and not just a topic for a good poem but a real problem in society too. The writing would be much less effective if not for the
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Does gun control reduce crime rate? Abstract Over the past few months‚ people across the nation have been debating about gun control. Topics ranging from firearm restrictions to background checks have been heavily discussed by both emotion and logic‚ by both gun supporters and gun control activists‚ and it seems like there is no middle ground for both parties to agree on. Crime rates influence guns demanded for self-protection‚ and guns demanded by criminals depend upon
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Cost Control In Construction Friday‚ 06 May 2011 00:00 administrator Hits: 2775 Cost Control is an obvious objective in Construction Management and Construction Scheduling. It should be recognized that no amount of paperwork achieves this construction cost control. The actual control is achieved through the ultimate decision of the manager that something should be done differently and the translation of that decision into practice. The elements of a cost control system are: * Observation * Comparison
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academic discussions. When the topic about Social Control Theory was discussed in class for some reason it had a huge impact on me and my life right now. In sociology‚ the control theory attempts to explain an individual’s social bonds in relation to their behavior. I feel as though life today‚ revolves around how deep a bond is. Control theories assume that delinquent acts result when an individual’s bond to society is weak or broken. This micro-level theory states that all people have potential for
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CRUISE CONTROL DEVICE INTRODUCTION Everyday the media brings us horrible news on road accidents. Once a report said that the damaged property and other costs may equal 3 % of the world’s gross domestic product. The concept of assisting driver in longitudinal vehicle control to avoid collisions has been a major focal point of research at many automobile companies and research organizations. The idea of driver assistance was started with the ‘cruise control devices’ first appeared in 1970’s
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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Ty’Leasha Mendoza Unit 2. Case Study 1 The Cellular Level of Organization September 29‚ 2013 Joseph does have a few risk factors; stress on his body from long hours of work‚ he was a previous smoker‚ tightness in his chest‚ and increase in his weight and also has a family history of vascular disease. Joseph and his son were playing catch when his dad suddenly fails unconsciously to the ground and stopped breathing‚ his face changed to an ashy gray color and Marcus Joseph son called for help
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