Introduction to FMCG sector The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by a well- established distribution network‚ intense competition between the organised and unorganised segments and low operational cost. Availability of key raw materials‚ cheaper labour costs and presence across the entire value chain gives India a competitive advantage. An average Indian spends
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A Fit Metric for Footwear Customization Ameersing Luximon ‚ Ravindra S. Goonetilleke and Kwok-L Tsui 1 1 1 2 Department of Industrial Engineering and Engineering Management Hong Kong University of Science and Technology‚ Clear Water Bay School of Industrial and Systems Engineering Georgia Institute of Technology‚ Atlanta‚ Georgia. 2 Abstract Due to rapid advancements in technology and the globalization of companies‚ customized products are becoming key to a company’s competitiveness‚ efficiency
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Executive Summary In this essay‚ the author will explain impact of the mass customization in the world nowadays. Some relevance with economy keys also will be explained to show the importance of mass customization. The author will also provide value chain of mobile phone manufacturing regarding mass customization. Furthermore‚ the essay will include some perspective and challenges that faced by Mass Customization Company‚ and also the New Product Development Stage‚ using Apparel Industry as example
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the road and show of their amazing colors and they’re unique personality. Customization is also called modification . In the 1920’s custom cars were mostly for the wealthy people who had enough to afford these kinds of things. Later in the 1930’s the grandfather of customizing cars was known as Harry Westergard. Westergard created fade away fenders before they existed on a factory model ("A Visual History Of Car Customization.") . Skipping ahead to the 1950’s‚ the first batmobile was created out of
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MASS CUSTOMIZATION : JUST AN OXYMORON Customization means manufacturing a product or delivering a service in response to a particular customer’s needs‚ and mass customization means doing it in a cost- effective way. The concept can be customized either very broadly as a business strategy for profitably providing customers with anything they want‚ anytime‚ anywhere‚ in any way; or narrowly as the use of flexible processes and organizational structures to produce varied and often individually
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called Timbuk2 (http://www.timbuk2.com). In this essay‚ I will share my experience‚ provide details about the customization process and try to explain why customization is important to that specific company. Timbuk2 is a company that specializes in the making of different kind of bags. I personally chose to customize their “Maya shoulder bag”. Before starting the process of customization‚ one has to choose the style of bag that he or she wants. The range of bags goes from different kind of laptop
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of the industries are normally using standardization and customization for their business. The standardization can be defined as formulation‚ publication‚ implementation of guidelines‚ and rules for common and repeated use. It uniform the methods‚ technical‚ skills‚ processes and criteria to let the process of a work become easier and faster. However‚ customization is different compare with standardization. The definition of customization is process the work according the needs of an individual for
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Britain: Butterworth-Heinemann Publications. EPA (2007) ‘Guidance for Preparing Standard Operating Procedures (SOPs)’‚ EPA Quality Manual for Environmental Programs‚ Vol. 6‚ No. 600‚ pp.1. Kuo‚ P. and Cranage‚ D.A. (2012) ‘Willingness to Pay for Customization: The Impact of Choice Variety and Specification Assistance’‚ International Journal of Hospitality & Tourism Administration‚ Vol. 13‚ No. 4‚ pp. 313-327. Low‚ S. (2013) Advantages and Disadvantages of Mass Customisation [Online]. Tripod. Retrieved
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Customizing cars is a hobby of mine that I have learned much about. There are many things to learn when it comes to cars. You can work on the suspension‚ exterior‚ interior‚ or even the system. The products you can buy are endless. That does not even include what you can do yourself custom done. It costs money‚ but in end‚ you can turn heads. Suspension is a major modification. This will cost you anywhere from $400-$1‚500 depending on the quality‚ and how low you want it. Many vehicles sit higher
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the eating of beef‚ you would not run down to you local McDonalds for a Big Mac. Companies realize this and adapt there product. McDonald can be found in many countries‚ but they have adapted there product to fit in with the local cultures. Customization is needed for these reasons and many more. Some say there is evidence to suggest that consumer as increasing as willing to sacrifices products features or quality for lower prices. There really is no evidence of this because of there are finding
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