IMD-6-0249 (POM 249) v. 29.05.2006 INTERNATIONAL THE “mi adidas” MASS CUSTOMIZATION INITIATIVE Rolf Reinschmidt‚ head of the Forever Sport Division of adidasSalomon AG‚ was reviewing adidas’ mass customization (MC) initiative: “mi adidas”: We all talk a lot about experiences these days--experiences that consumers and retailers expect to have with brands like ours [adidas]. Well‚ here is an experience our brand is uniquely able to offer‚ differentiating us significantly from the competition
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OPERATIONS MANAGEMENT THE NATIONAL BICYCLE INDUSTRIAL COMPANY: IMPLEMENTING A STRATEGY OF MASS-CUSTOMIZATION Anindito Prabowo (0848005) Vidya Narayani (0848073) Muhammad Adly Yusrizal (0848055) Rogier De Roy MAGISTER MANAGEMENT GADJAH MADA UNIVERSITY YOGYAKARTA 2008 COMPANY BACKGROUND NBIC was Japan’s second largest manufacturer of bicycles in 1992 with sales reaching about X20 billion. The firm marketed bicycles under three different brand names
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Discuss the relevance of the ten schools of strategy formulation‚ as outlines by Henry Mintzberg and Joseph Lampel‚ to the focus on strategic management within the Hong Kong lifelong education sector. 1. Introduction During the past 4 decades‚ Hong Kong’s economy has transformed rapidly‚ from manufacturing moving to financial and service base. To meeting up the challenge of globalization and economic competition among other countries‚ Lifelong learning and education becomes vital importance of cultivating
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Nike has a link on their website that allows its customers to customize their own shoes on the internet. If you’re in the middle of your shoe design and have questions about what to do next you can go to the bottom of the Nike homepage where there is a customer service link and through that link you can click NIKEiD and click the link titled Help Building your NIKEiD order. The only problem with this is that this like is not on the NIKEiD page where you actually build your shoe. If you have any
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1. The process employed at VW is referred to as “mass customization.” From the standpoint of the consumer‚ what does this means and what are the pros and cons of such a manufacturing model? |Mass Customization |Pros |Cons | |Ability to customize a car |Customized options tailored to wants/needs |Pay for each additional option | |without surprise prices
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MSc in Marketing & Strategy Title: In a dynamic business world‚ phrases such as ’strategic planning ’‚ ’marketing planning ’ or ’change management ’ are oxymoronic! This work is submitted as part of the requirements for the MSc in Marketing & Strategy. The work contained in this assignment is my own‚ individual and original work and has not been used in whole or in part for any other assessment on this or any other degree. I have read and understand the University rules on Plagiarism
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MASS CUSTOMIZATION “What engineering technology can benefit the human life advancement?” Authors: MOHANRAJ A/L SUPPARAMANIAM : MOHAMED AZUARI B MOHAMED RAZALI : MUHAMAD ASRIN B ANUAR : KHAIRUL HELMY B MOHD RANI : MS. NORSHAHRIZAN BT NORDIN : MR. MOHAMMAD HARITH AMLUS Authors: MOHANRAJ A/L SUPPARAMANIAM : MOHAMED AZUARI B MOHAMED RAZALI : MUHAMAD ASRIN B ANUAR : KHAIRUL HELMY B MOHD RANI : Ms. NORSHAHRIZAN BT NORDIN : MR. MOHAMMAD HARITH AMLUS Abstract The concept of Mass Customization (MC) producing
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October 5‚ pp. 164-78. Horovitz‚ B. (1998)‚ ``In 1999‚ you ’ll have it your way: companies buy into customizing ’ ’‚ USA Today‚ December 29‚ p. 3B. Kelly‚ S. (1996)‚ Data Warehousing: the Route to Mass Customisation‚ John Wiley & Sons‚ New York‚ NY. Kuttner‚ R. (1998)‚ ``The Net: a market too perfect for profits ’ ’‚ Business Week‚ May 11‚ p. 20. Lampel‚ J. and Mintzberg‚ H. (1996)‚ ``Customizing customization ’ ’‚ Sloan Management Review‚ Vol. 38 No. 1‚ pp. 21-30. Levitt‚ T. (1976)‚ ``The industrialization
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creations could be easily displayed to keep the customers updated of the latest fashions. Nowadays‚ websites adopted the feature of design customization. Customers could change color‚ design‚ logo and prints of deigns according to their desires. The Development of Online Customized Fashion Line is a fashion website that adds the capability of design customization by allowing the users to resize the designs according to their own body measurements. This feature makes the customers feel confident that
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3. The Revenue Cycle The revenue cycle is a set of four business activities: Sales order entry‚ shipping‚ billing and cash collections. To each of these activities there are related administrative organisational activities. It is all associated with providing the goods and services of a company to their customers and collecting the payments for these sales. Information about the revenue cycle activities also flows to the other accounting cycles which are: the expenditure cycle‚ the production
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