MADE TO MEASURE GARMENTS- Project Report MARKETING MANAGEMENT Submitted By: Prachi Garg (12) Shinu Nair (48) PGDM-IB 2010-12 TABLE OF CONTENTS 1. INTRODUCTION………………………………………………………… 3 2. OBJECTIVE OF STUDY…………………………………………………... 6 3. REVIEW OF LITERATURE ……………………………………………….7 4. METHODOLOGY………………………………………………………….12 5. DATA ANALYSIS………………………………………………………….14 6. MARKETING PLAN………………………………………………………17 INTRODUCTION Technological advances during the past
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alter their current techniques or not‚ because the market and the adjacent areas of sale are changing very quickly. The major change in an organization consists in inclination towards customization versus standardization. As competitiveness grows‚ more rivals want to obtain bigger market shares. This way‚ customization becomes a very powerful tool that attracts customers much. In such an approach‚ managers have to take into account not customers’ needs and wants‚ as they used to before‚ but rather
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Ability to receive instant feedback from product demographics | Facebook Con: Security - possible transmission of untrustworthy links | Facebook Pro: Ability to incorporate elements of other social media sites | Facebook Pro: Mass customization - widespread use among target audience | Facebook Pro: Ability to create a community | Facebook Pro: Instant communication to large groups | Facebook Pro: Mobility - viewing on a cell photo adds to the audience | Facebook Pro: Ability
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of side quests‚ able to sink tens of hours in a game without even needing to complete the first arc of the main story. Like with Dungeons and Dragons‚ the Elder Scrolls games have a ton of customization options for the player character at the beginning of the game. However‚ with Skyrim‚ the number of customization options decreased to expand their audience by make it easier for new players to customize their
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Open and Closed Source Systems POS/355 January 12‚ 2013 Jeffrey Hobday M.S. The General Public License also referred to as (GNU or GPL is one of the most widely used software license among individual‚ organizations and companies. The reason behind this is this product guarantees its users the freedom to make changes to the software‚ study and share the software‚ and if needed the software may be copied. 3 versions of the GNU have been released. Operating System is the core software of any
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1. What are the failure factors for the first NIKE-i2 ERP-SCM implementation? All ERP implementations have risks associated that can lead to failure situations. The complexity of ERP systems together with demanding business environment‚ represent big challenges for companies when implementing an ERP. In the case of Nike‚ the situation is even more challenging because of the worldwide ERP deployment‚ and the large and complex scope of the project. Inevitably‚ and like all ERP implementations‚
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EUROPEAN KEY IT & MANAGEMENT ISSUES The top 10 management concerns have tended to evolve slowly since 2007‚ despite the recession. Top IT Management Concerns for Europeans = Business Agility Speed to Market IT & Business Alignment IT Cost-Reduction: Importance is growing in Europe & shrinking in US; Europe tends to be more cost-orientated Top 6 European IT Concerns: Business Agility & Speed to Market: Essential for business survival in uncertain & volatile economic times Agility
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lot more simple and visual but is very limited in what you can do. PC on the other hand has an unlimited amount of customization options. With a PC you can use many different operating systems like Linux‚ Ubuntu‚ and RedHat if you prefer any of those to Windows. PC usually is more intuitive and logical when you have to do things‚ it can be simple but you have much more customization on PC than Mac. If you are building your own PC or Mac you will have an unlimited amount of options with
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Economic-order-quantity model (EOQ); Perishable items; Inventory management 1. Introduction Postponement‚ also known as late customization or delayed product differentiation‚ refers to delaying some product differentiation processes in a supply chain as late as possible until the supply chain is cost effective (Garg and Lee‚ 1998). Postponement is one of central features of mass customization (van Hoek‚ 2001). It has been reported that postponement strategy is highly successful in a wide range of industries
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1 Kotler Srinivasan Center for Research in Marketing 2nd INTERNATIONAL CONFERENCE ON BUSINESS ANALYTICS December 22-23‚ 2012 2 CONTENT 1 A Comparison of Reflective/Formative Second Factor Models with the Schmid Leiman Factor Structure Piyush Sharma‚ Hong Kong Polytechnic University‚ Hong Kong Bharadhwaj Sivakumaran‚ Great Lakes Institute of Management‚ Chennai Geetha Mohan‚ SSN College of Engineering‚ Chennai 5 2 Rethinking marketing and IT relationship Rajesh RadhaKrishnan
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