will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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STYLISTIC ANALYSIS William Somerset Maugham «THE ESCAPE» William Somerset Maugham is one of the best known English writers of the 20th century. The trend he belongs to is realism with slight ifluence of expressionism. A novelist‚ a dramatist‚ and a short-story writer‚ he gained an outstanding reputation with his prominent books “Of Human Bondage”‚ “The Moon and Sixpence”‚ and “The Razor’s Edge”. The observer of the first decades of the 20th century‚ Maugham is deeply critical of the morals
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and Break Even Analysis. Many factors come into play in determining business success. One of them is the financial factor. For a company to set financial goals it is crucial that its management know in detail the products or services they sale or provide. This is the analysis of two different scenarios at Aunt Connie ’s Cookies Simulation (University of Phoenix‚ 2011) and the financial performance of Jamestown Electric Supply Company (Heiter‚ et. al. 2008). During both analysis I applied concepts
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Rhetorical Analysis: President Ronald Reagan ’s Farwell Address Rhetorical Analysis: Reagan ’s Farwell Address Ronald Reagan ’s Farewell Address was an amazing example of conveying the fundamentals for freedom through an emotional and visual lesson. It is no wonder that the president known as the "great communicator" was successful in painting for us a picture of who we were‚ past and present‚ and the improvements in the areas of strength‚ security‚ and
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Analysis of Life Insurance Sector (Life Insurance Presented by Ashish Chandra (29041) C. Sudhir (29044) Parvati Singh (29055) Sharat Jha (29065) Institute of Rural Management‚ Anand Demographic environment India has‚ according to 2001 census‚ 65.38% literacy rate. The literacy rate varies across rural (59.4%) and urban (80.3%) India. These contrasts in literacy levels are significant and have important implications for insurers. Literacy and education increases employability of the person
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This paper is a full case analysis about DirecTV. 1 Executive Summary This report will provide a case of News Corporation (News Corp.) and specifically DirecTV. This report examines three strategic issues facing News Corp and DirecTV: who will replace Rupert Murdoch as News Corp. CEO; how can DirecTV gain market share; and how can DirecTV improve profitability in a market that has not yet reached maturity‚ but is clearly saturated. A SWOT analysis and industry information will also
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Lady Ath-Elite: A Training Facility for Female Athletes L. Donnell Grand Canyon University: MGT 660 December 20‚ 2012 Environmental Analysis and Industry Analysis Rivalry will exist among Lady Ath-Elite but the intensity will not be great. There are several gyms in Huntsville‚ Alabama; the largest gyms are the University Fitness Center‚ Gold’s Gym‚ Riviera Fitness Centers‚ Bender’s Gym‚ Curves‚ Empire Fitness‚ and the new YMCA in Madison‚ Alabama (Yellowpages.com‚ 2012). Riviera Fitness Center
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Case 1 Riverside Leisure Centre Introduction The Riverside leisure centre was opened in 1973 with a leisure pool‚ sports hall‚ 4 squash courts and changing rooms. June West is the new and very ambitious manager. Squash courts 1 and 2 have been recently refurbished and are fully booked most of the day. The other two squash courts next to the fitness room are now in urgent need of repair and are rarely booked. The fitness room is too small. It is clear that the leisure centre is losing members
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Ryan Lagano Professor Van Leer Accounting 200-010 Honors Paper Cost Volume Profit Analysis: Establishing a Decision Model In today’s modern world of businesses and corporations‚ there is a common goal shared throughout every industry: increase profits. With increases in technology and developing methods‚ businesses have come far lengths in increasing their profits‚ or operating income. Controlling costs is the key to a successful operation. Executives and managerial departments are using
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