Promotional Strategy Planning Marketing Communications Sony’s two primary objectives are to convince existing PS3 owners to purchase the PS4 and to gain the majority of the market share in Brazil and the United Kingdom. We have set a few communication objectives in order to achieve these goals. Our first communication objective is to educate 60% of the target market in the next 6 months about the new attributes that the PS4 will offer. It is important to educate the target market about the PS4’s
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Letter Time Block 3/5 4501 Schindler Terr. Bridgewater‚ NJ 08807 October 25‚ 2010 Sony Computer Entertainment America Inc. 919 East Hillside Blvd.‚ 2nd Floor Foster City‚ CA 94404 Attention Sony Computer Entertainment Costumer Service Department: I purchase a new PlayStation 3 motion sensor system by Sony on September 23‚ 2010 at 7:44 pm‚ and I have a few major problems with system
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standards. Sony launched the PS3 in November 2006‚ which brought innovation and development of technology to customers. However‚ the price dropped and over one third of PS3 consoles never sold in February 2007 (J. Paul). Product features: The PlayStation 3 contains the most advanced technology‚ which includes the Cell Broadband Engine‚ a revolutionary microprocessor that brings the supercomputer performance to customers. Moreover‚ each PS3 is equipped with a Blue-ray Disc player‚ which allows the users
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Bar Graph Table 1.1: Xbox 360 - Hardware Specification Table 1.2: Xbox 360 - Total Games in Preferred Genres Table 1.3: Wii - Hardware Specification Table 1.4: Wii - Total Games in Preferred Genres Table 1.5: Playstation 3 - Hardware Specificaton Table 1.6: Playstation 3 - Total Games in Preferred Genres Table 1.7: Comparing Costs Table 1.8: Comparing Hardware Specifications Table 1.9: Comparing Games Offered pt. 1 Table 1.10: Comparing Games Offered pt. 2 Table 1.11: Comparing Target Demographic
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I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year‚ and in that time‚ it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept
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video game market is an oligopoly with only a few companies competing within the market. The "Big Three" companies in the video game industry’s oligopoly are Microsoft‚ Nintendo‚ and Sony. Microsoft’s Xbox 360‚ Nintendo’s Wii‚ and Sony’s Playstation 3 all sell similar products and contend for consumer’s dollars. Each firm closely watches the moves of the other companies when considering pricing‚ technology‚ and marketing of the games. They also compete with each other to gain exclusive licenses to
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Sony PlayStation 3: Game Over? - Harvard Business Review hbr.org/.../sony-playstation-3-game-over/.../508... - Traducir esta página 10/03/2008 – Case (Secondary Source). Sony PlayStation 3: Game Over? by Elie Ofek Source: Harvard Business School 26 pages. Publication date: Mar 10‚ ... Sony PlayStation 3: Game Over? - Case - Harvard Business School www.hbs.edu/faculty/Pages/item.aspx?num... - Traducir esta página In addition‚ the case allows examining the costs and revenues associated with a
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Sony Computer Entertainment History and SWOT Analysis By Seon Wall‚ Daniel Bates and Christopher Moore BSc (Hons)in Entertainment Systems The Entertainment Industry Declaration I declare that the work which follows is my own‚ and that any quotations from any sources (e.g. books‚ journals‚ the Internet) are clearly identified by the use of single quotation marks for shorter excerpts and indented italics for longer quotations. All quotations
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carry the video game itself‚ and joysticks which are used by the player to enjoy the game. Under the brand name‚ Playstation has released 3 main consoles and 2 handheld consoles that have captivated the hearts of many and have offered a video gaming experience unlike any other. These consoles include: Playstation‚ Playstation 2‚ Playstation Portable‚ Playstation 3 and the Playstation Vita which was released the latest in 2011. The first console released was the Playstation‚ released in 1994 was
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Sabbah Sony Playstation 3: Game Over? Step 1: Situation Audit (SWOT Analysis) Strength 1. 2. 3. 4. 5. 6. Sony with PS was the market leader for the last two generation of video games PS3‚ the most technologically advanced video game of the seventh generation. Well organized campaign across multiple forms of media. PS3 has cell chip and Blue ray disc player. Great Graphics and audio capabilities High Quality Blue Ray function Weaknesses: 1. 2. 3. 4. 5. 6. 7. High retail
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