Situation Analysis Company: SK Comms Product line Internet Cyworld Social networking Biggest player Value proposition: providing users with a free and clean community with limited advertising and an almost exclusive focus on social networking Life cycle: mature phase of growth NateOn Instant messaging Biggest player Linked to Cyworld Home2 Social media Media platform Video: 50M; +50K/day News: Pictures: +5M/day Cyworld revenue segmentation (2006) Paid items: $67M (72%) Virtual
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Cyworld Case 1. Which is most valuable for Cyworld – an active user‚ a user who spends a lot of money with Cyworld‚ or a user with lot of connections? The most valuable user for Cyworld is the active user that invests a lot of real world money into virtual products. This type of user will be the most engaged and in turn will make their connections more engaged. Think snowball effect. Cyworld will be able to gain the most from these users both from a revenue and marketing/network position
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Cyworld Introduction The U.S. social networking market is a huge technology sector that has been booming for many years. In 2006‚ a South Korean company called Cyworld decided they wanted to try to enter this industry that at the time‚ was dominated by MySpace and Facebook. According to the case study‚ “Cyworld is no small fry. It is the number one social network site in the Internet-savvy South Korea‚ where 90% of the population under the age of 20 and 25% of the total population are reportedly
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CASE ANALYSIS Cyworld: Creating and Capturing Value in a Social Network Dovilė Šiliauskienė‚ Armandas Kempinas‚ Karilė Daniliauskaitė‚ Emilija Paurytė‚ Valerijus Gediminas II course students Business Management and Analytics ISM University of Management and Economics Index Introduction..................................................................................................... 3 Situation analysis.............................................................................
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The history of Cyworld & SK Communications 4. The industry of Cyworld & SK Communications 5. Background of the M&A 6. The process of the M&A 7. Results of the M&A 7.1. Synergy effect between the messenger ‘Nate on’ and ‘mini homepage’ 7.2. CSR (Corporate Social Responsibility) marketing 7.3. Increasing the Profit through the differentiated profit-making model with other competitors 7.4. Successful harmony of corporate culture 7.5. Main Agent Marketing 8. Evaluation of the Case 9. Suggestion
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Case analysis report: CYWORLD Class: BIZ2117 Section 6 I‚ HONG DOO(2009122198) CONTENTS 1 . Introduction ------------------------------------ 3 2. Environment analysis --------------------------------- 3 2 -1. Bargaining power of suppliers ------------------------- - - - - - 4 2 -2. Bargaining power of buyers -------------------------- - - - - - 4 2 -3. Threat of new entrants ---------------------------- - - - - - - 4
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Cyworld: Creating and Capturing Value in a Social Network Answer 1. Reasons why people use social networks: 1. Connect: Social networking sites let you connect virtually with anyone. Almost anyone with a computer or a phone has a presence online. Social networking sites are one of the easiest ways to connect with friends and family and also make new friends. 2. So very easy to use: One of the main and most basic things that everyone overlooks is that Internet usage has become very
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UNDERSTANDING THE CASE PROCESS INTRODUCTION The purpose of this section is to help you to understand what a case is and how you‚ as a student of business‚ can more effectively prepare your answers and benefit from a case discussion. The material covered in this section includes: 1. Understanding what a case is. 2. Reading a case effectively. 3. Analysing and preparing for a case discussion. 4. Reporting your case findings. 5. Discussing the case. 1. Understanding what a case is. Socrates
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& PRESENT YOUR ESOURCING BUSINESS CASE MAY 17‚ 2011 Can’t attend ISM’s 96th annual International Supply Management Conference this week? Don’t worry; we have some helpful notes from the conference to share with you. Lauren Panza‚ managing director of the greater Atlanta area for Iasta‚ attended the presentation‚ “Indirect Purchasing: Getting a Seat at the Table” yesterday morning. The presentation outlined how to build and present a strong business case to executives for indirect sourcing projects
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Case management Objective: The court has a duty to actively manage cases pursuant to rule 25(rule of civil procedure 2000)….. what is the overriding objective of managing cases? * (1) These Rules are a new procedural code with the overriding objective of enabling the court to deal with cases justly. * (2) Dealing with a case justly includes‚ so far as is practicable – * (a) ensuring that the parties are on an equal footing; * (b) saving expense; * (c) dealing with the case
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