the relationship between business and society‚ the deeper purpose of capitalism and its benefits towards identifying and meeting real societal needs. The authors believe that we have narrowed the scope of thinking how businesses can create economic value and they are thus increasingly being seen as the problem rather than the solution to building a better society. This phenomenon has lead governments to develop an over-regulatory‚ controlling mind set over corporations and political leaders are unable
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Cyworld: Creating and Capturing Value in a Social Network Answer 1. Reasons why people use social networks: 1. Connect: Social networking sites let you connect virtually with anyone. Almost anyone with a computer or a phone has a presence online. Social networking sites are one of the easiest ways to connect with friends and family and also make new friends. 2. So very easy to use: One of the main and most basic things that everyone overlooks is that Internet usage has become very
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R. Kramer’s article “Creating Shared Value” Michael G. Castro Capella University MBA6008 – Global Economic Environment Professor Hidsell January 27‚ 2013 Creating shared value (CSV) is a powerful concept that many companies used‚ ultimately‚ being used as a strategy in developing the future market while also strengthening economies‚ the marketplace‚ communities and corporate funds. In reading this article‚ I initially thought this was about corporate social responsibility (CSR). I
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Summary of ‘Creating shared value’ by M. Porter and M. Kramer The problem nowadays is that most businesses don’t have the right purpose ‘in mind’. They have a narrow-minded view in making profit and thus optimizing short-time financial performance. This old capitalistic view leads to a vicious circle. More specifically‚ the corporation doesn’t keep its environment and the broader community in mind while making profit and so they are perceived as (partly) responsible for society’ failures. This
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Situation Analysis Company: SK Comms Product line Internet Cyworld Social networking Biggest player Value proposition: providing users with a free and clean community with limited advertising and an almost exclusive focus on social networking Life cycle: mature phase of growth NateOn Instant messaging Biggest player Linked to Cyworld Home2 Social media Media platform Video: 50M; +50K/day News: Pictures: +5M/day Cyworld revenue segmentation (2006) Paid items: $67M (72%) Virtual
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CREATING SHARED VALUE For many years leading up to today‚ profit seeking enterprises have been viewed as a major cause of problems in the society and are believed to prosper at the expense of the community. The legitimacy of businesses has fallen and this diminished trust has led politicians to impose tougher restrictions on businesses that cause them to be uncompetitive. The problem lies in the fact that businesses continue to be short sighted in their approach to growth. They continue to look
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Creating Shared Value In the article creating shared value the authors‚ M. Kramer and M. Porter discuss the current state of business value creation; and the efforts that need to be taken to create shared values. Currently businesses primarily concern themselves with profits and view value creation in such a way that they do not fully take advantage of their full potential. Additionally‚ the government has implemented policies that have only exasperated the drive from shared value creation. “Shared
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Cyworld Introduction The U.S. social networking market is a huge technology sector that has been booming for many years. In 2006‚ a South Korean company called Cyworld decided they wanted to try to enter this industry that at the time‚ was dominated by MySpace and Facebook. According to the case study‚ “Cyworld is no small fry. It is the number one social network site in the Internet-savvy South Korea‚ where 90% of the population under the age of 20 and 25% of the total population are reportedly
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ISBN - 978-93-81583-46-3 Sustainable Banking in India: The Road Less Travelled Dr. Prita D. Mallya Associate Professor Dept. of Economics & Banking‚ VVM’s Shree Damodar College of Commerce & Economics‚ Goa pritamallya@yahoo.com; pritamallya@gmail.com National Conference on Emerging Challenges forSustainable Business 2012 311 Sustainable Banking in India: The Road Less Travelled Sustainable Banking in India: The Road Less Travelled Abstract Although the concept and practice of socially
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propose the idea of using the social network site‚ Facebook‚ for teacher education. Specifically‚ this research explores the advantages of this new Web 2.0 medium‚ and illustrates the different levels of course integration at an instructor’s disposal. In addition‚ it provides specific instructions on how to use Facebook and a discussion of “best practice” policies that can be ethically implemented within the classroom. Specific attention is given to suggestions for creating a professional Facebook
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