The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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International Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................
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Strategic Management Process: Ocean Park Hong Kong Table of Contents Introduction. 2 Ocean Park Hong Kong. 3 External Environments of Ocean Park. 4 PEST Analysis. 4 Political Analysis. 5 Economic Analysis. 5 Social Analysis. 6 Technological Analysis. 6 Industry Analysis. 7 Five Forces Analysis. 7 Threat of New Entry. 8 Threat of Rivalry. 8 Threat of Substitution. 9 Threat of Suppliers. 9 Buyer Power 10 Competitor Analysis. 10 Disneyland. 10 Wetland Park. 11 Internal Environments of Ocean Park. 12
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[pic] Influence to Hong Kong as an international logistics hub - under the “Framework Agreement on Hong Kong and Guangdong Co-operation” | | | | | | | | | | | | | | |
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Singapore has the edge over Hong Kong | Evidence from Macro-economic analysis | | | | | | | Singapore has the edge over Hong Kong Both known as “East Asian Tigers”‚ Hong Kong and Singapore share numerous similarities and are often compared by people‚ especially economists. Both being metropolises in East Asia with high population density and serving as most important financial centres not only in Asia but also in the world‚ the two cities appear like twin brothers prima
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Introduction: Hong Kong is a densely populated metropolitan so there are a lot of housing problems especially for the urban poor. As the housing problems in Hong Kong such as the shortage of housing units are getting more acute‚ it is worth making an in-depth analysis for the sake of gaining a deeper insight of the responses of the government in housing problems. I will focus on different measures and actions taken by Hong Kong government in 21th Century. All data collected is based on library
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Shouldn’t same sex marriage be legalised in Hong Kong? Outline Introduction Significance Arguments Conclusion 1. Introduction Introduction:Background Information Gay marriage around the world The Economist‚19 Nov Introduction:Background Information News: Overseas Sky Post‚ 26 Mar Introduction-Definition MARRIAGE A publicly acknowledged and supported union between a man and a woman Is recognized by law: Creates rights and obligations
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SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES : HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE: WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN FEW YEARS LATER WITH DECREASE OF VISITORS FROM MAINLAND . WHAT IS THE WEAKNESS OF HONG KONG DISNEYLAND THAT CANNOT ATTRACT ENOUGH VISITORS TO MAINTAIN BREAKEVEN WITHOUT SUBSIDY FROM HK GOVERNMENT
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Hong Kong is no longer a good place to live Do you enjoy living in Hong Kong? In these few years‚ it is not difficult to hear strong voice of opposition from the citizens and protest is often seen in Hong Kong. Also‚ it has been a hot debating issue that whether Hong Kong is a good place to live or not. This essay explains why Hong Kong is no longer a good place to live in the aspect of the environment‚ social harmony and housing in Hong Kong. Some people think that Hong Kong’s governance is
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focus of discussion in this essay. In fact‚ euthanasia is allowed in countries like Holland‚ Switzerland‚ Belgium‚ Oregon of the United States (Chesterman‚ 1998). In June 1995‚ in response to legislators urging the legalization of euthanasia in Hong Kong like other countries‚ the Secretary of Health and Welfare Katherine Fok Lo Shiu-ching stated that‚ “As euthanasia is an issue with moral‚ ethical‚ social and legal implications‚ there is a need to seek views not only within the medical profession
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