H&M & Z A R A Date: 24/10 2008 Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara
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Positioning H&M (Hennes & Mauritz AB) is the world second largest retail-clothing company. It was founded in 1947 in Sweden. In recent years‚ it has expanded rapidly‚ about 3‚000 branch stores existing over 50 countries which include in Asia‚ Europe and America. As a “fast fashion” clothing company‚ H&M’s business concept is offering latest popular design and good quality at the best price. The H&M Group offers fashion from the H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday‚ & Other Stories and H&M Home brands
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D.H. Lawrence (1885 – 1930) Hardy and Yeats belong to the upper classes; however‚ D.H. Lawrence is a working class poet and novelist. Both Hardy and D.H. Lawrence write outstanding novels and they are famous in both of the literary forms. Hardy depicts nature in terms of pessimism like William Butler Yeats and D.H. Lawrence portrays pessimism through the sexuality that stands for the blood for himself. In Freudian psychology‚ the snake symbolizes the male sexual power. However‚ in D.H. Lawrence’s
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Dorothy Lawrence Dorothy Lawrence was an English journalist and war correspondent during World War I (WW1). She disguised herself as a man with the help of British soldiers to serve on the front lines in France. She revealed her gender to her commanding officers after becoming ill and‚ eventually‚ wrote a memoir of her experience entitled Sapper Dorothy Lawrence: The Only English Woman Soldier. Dorothy Lawrence was forced into an asylum in her later life and perished with little recognition and
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Martin Aldrin de La Cruz ENGLCOM1 EH1 Argumentative Essay: Industrialization Modernization is the conversion of rural areas in to urban or secular areas. Modernization is linked to other words like urbanization and industrialization. I will talk about industrialization. Industrialization is the conversion of agricultural into a base of manufacturing‚ buildings‚ and villages. Industrialization started in the 18th century where countries like Greece‚ Netherlands‚ and England used
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a large impact on industrialization in Britain‚ the United States and Europe as a result of realizations and actions taken to better their countries after the Napoleonic wars. Although the Industrial Revolution began in Britain during the 1700’s it was boosted in the early 1800’s after the Napoleonic wars because of reform that was needed. Industrialization then started spreading throughout Europe and into North America in the early 1800’s. By the mid-1800’s industrialization was widespread. This
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Products range they deal in H&M brand deals in: • Assecories • Suitning for women& men • High volume fashion basics for men&women • Swimwear • Nightwear • Underwear • Ladies Footwear • Cosmetics • Childrenwear • Children apparel 2. Identify Customers (Consumers) H&M brand’s customers are: • Men • Women • Teenagers • Children 3. Identify Means of Competition (Why will consumer buy the products??) H&M retail stores have products that are High Fashionable & Quality at low prices. H&M has advanced technology
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Mauritz AB (H&M). We will analyse on it using PESTEL‚ Porter’s Five Forces and SWOT to get a clear concept of what H&M is today and where it can go. This positioning will be helpful in strategy designing. Company activities H&M was established in Västerås‚ Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world. * H&M offers fashion and quality at the best price * H&M offers fashion for women‚ men‚teenagers and children. * H&M also
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1. Question 1 Evaluate the external environment in which H & M operates in. 1.1. PESTEL Analysis 1.1.1. Political As companies begin to expand globally‚ it needs to understand the laws of each country. Since each country regulations are different‚ its needs to take special consideration before entering and investing into a new market in order to prevent violating any of them. This is especially true when regulations involving imports and exports are affected. While the restrictions of goods
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Problem 4: H&M and Burberry’s non-current assets Question 1 (a) Ratio of land‚ buildings and equipment to sales H&M: (420+222+7134) / 78346 = 9.9% Burberry: (58.2+99.2) / 995.4 = 15.8% (b) Ratio of depreciation to sales H&M: (14+1750) / 78346 = 2.25% Burberry: (1.9+27)/ 995.4 = 2.9% The above ratios can be used to measure the efficiency of a firm’s investment policy. Burberry has a higher land‚ buildings and equipment to sales ratio as well as a higher depreciation to sales ratio.
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