Journal of Arts Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking
Premium Marketing
Introduction The integrated plant survey was conducted at King James Processed Meat Products located at Pinalad Road in Pasig City.The off campus Integrated Plant Survey was conducted to expose a group of students assigned to the company‚ on the various managerial aspects of actual meat processing operations and enable them to apply the theories and principles of the four core managerial functions learned in the 20 weeks training program. With this in mind‚ the students realizes the value of
Premium Meat Livestock Meat packing industry
Unit 1 Case Analysis: Apple‚ Inc.‚ 2008 Background Apple Computer‚ Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer‚ Inc. is famous for having one of the largest and most loyal customer bases that have helped to make concrete consistent growth for the company (Yoffie‚ Slind‚ 2008). In 2007 Apple Computer Inc.‚ became Apple Inc. to mirror its expansion into the consumer electronics market while still
Premium Apple Inc. Steve Jobs
GE2231 Case Study What Luxury Brands Should Learn From Dolce & Gabbana ’s Hong Kong PR Disaster One of the biggest stories of this past weekend in Hong Kong was a massive‚ Facebook-organized protest of the Italian fashion house Dolce & Gabbana‚ after a security guard prevented locals from taking photographs outside of its flagship store in Tsim Sha Tsui. Checking into the story‚ a photographer from the Apple Daily reported on January 5‚ 2012 that he was told by a security guard that only
Premium Hong Kong Mainland China China
Ratio analysis Track software‚Inc. ------------------------------------------------- Actual industy Average TS:Time series Ratio 2008 2009 2009 CS:Cross sectional | | | | Net working $21000capital | $58000 | $96000 | TS:ImprovingCS:Poor | Current 1.06 ratio | 1.16 | 1.82 | TS:ImprovingCS:Poor | Quick 0.63ratio | 0.63 | 1.10 | TS:ImprovingCS:Poor | Inventory 10.40Turnover
Premium Financial ratio Financial ratios Asset
PLAY INTERVENTION AND INTEGRATED PLAY GROUPS University of Missouri -Kansas City Introduction I became interested in this topic when a self-contained classroom began to push into my blended program. I am finding that several of the students in the other class qualify for services based upon a diagnosis of autism. I want to find ways to best support the needs of students with autism within my classroom setting. The time of day in which these students push in is centers‚ so it is especially important
Premium Psychology Learning Developmental psychology
Google Inc.—Earnings Announcements and Information Environment Teaching notes: This case considers how investors and financial analysts and business press writers use accounting information‚ particularly earnings. The case is designed to give students “hands on” experience with complementary sources of information about Google’s performance—the formal audited financial statements‚ an earnings press release‚ pro forma earnings disclosure‚ and comparative stock charts. Google is a prime example of
Premium Revenue Income statement Stock market
Optical Distortion‚ Inc. Case Analysis Mengyuan(Myra) Xu A20266661 2011-12-08 2011-12-05 MC 510 Optical Distortion‚ Inc. Case Meangyuan (Myra) Xu CONTENT EXECUTIVE SUMMARY ...................................................................................................................... 2 INTRODUCTION .................................................................................................................................... 2 ANALYSIS ............................................
Premium Variable cost Marketing Costs
ANTONIO‚ PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike‚ Inc. Executive Summary Nike‚ Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001)‚ the net income in 2001 for Nike‚ Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001‚ revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997‚ the company’s success include
Premium Athletic shoe Shoe Asset
I. Case Summary/Introduction This case study is about is about an Internet Company named Google. Google is a well known search engine that wants to step up an operation in China. Because of the strict laws and government in China the executives are finding it very difficult to launch this service within the country. II. Identification & Analysis of Issues The issues identified in this case study are the controversy with Google promoting the website in China and unhappy stakeholders (business
Premium United States Internet World Wide Web