IMC AND THE USE OF SOCIAL MEDIA PLATFORMS TO ENGAGE WITH CONSUMERS Vu Tram Anh Nguyen - 1312116 Abstract This paper analyzes the use of social media to engage with consumers in an IMC campaign. It cannot be denied some benefits of social networks such as the fast transmission‚ globalization‚ and cost saving but it also have the drawbacks. Hence‚ it is necessary to study why and how marketers choose to use them (especially Twitter and Scoop.it) to give an objective view on the establishing of social
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Reach-through claims This article explains what a “reach-through” claim is and then discusses the patentability of reach-through claims. The patentability of reach-through claims has particular importance for the protection of fundamental research which could be used in the subsequent development of biological or chemical therapeutic entities. This topic is important not just in terms of the protection of fundamental research inventions in these areas‚ but is also important in terms of assessing
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As our author says in the article Choose To Be Grateful. It Will Make You Happier‚ “For many people‚ gratitude is difficult‚ because life is difficult” (Brooks 2). Is being grateful really that hard? There is an abundance of things that happen in everyone’s day to day life that you just forget to be grateful about the little things. It is very important to be grateful for the things in your life. There is so many things to be thankful for it’s hard to be ungrateful. I have realized that there are
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What Makes An Appropriate Audience? There are a lot of things that make a bad audience member: Chewing gum‚ talking‚ being loud and obnoxious‚ taking pictures‚ not focusing on the performers‚ etc. However‚ I am here to talk about what makes a good audience member. There are many necessary components to being a good audience member‚ and I like to sum it into one big word with many categories: attention. This word symbolizes many things that show what a good audience member is. The audience member
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Unit 207 Theory: Use Electronic Message Systems 1.1 Describe the main types of electronic messages The main types are answering machines/phones. This is what we use primarily. There is also instant messaging such as digital conferences‚ email‚ text messages that can be delivered to our office phone and email. On an answering machine‚ the customer calls the number‚ and upon not being able to get through to the number‚ they leave a message‚ which can be replayed later‚ pending
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The use of Technology or new media in advertising: No longer do we see brands being built around a 30 second commercial. In the past there have been many brands such as Coke that have gained establishment and success by pioneering the 30 second commercial but this scenario has changed overtime. Today because of the fragmentation in media a new generation of advertising is been seeing. Changing and improving technology is enabling advertisers to tell their stories in an effective and customized
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Media consumption has seen many substantial changes in the last one-decade or so. With the proliferation of mobile devices and Internet to various parts of the world‚ more and more people are catching up with the digital media everyday. The digital media has changed the way media operates in more than one ways. First‚ the media has become much more fragmented and the audience’s average attention span has dropped to a much lesser amount. The number of alternates for sourcing information is so high
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The theme our group has chosen is acceptance. The virtue of acceptance means we accept ourselves and others just the way we are. It means to love and welcome everyone just like Jesus Christ. There is nothing wrong in being different because we’re all perfect. God created all of us and He makes no mistakes. An accepting person is happy with who he/she is‚ treats everybody equally‚ and is non-judgmental. This is especially important in today’s society because we face so much discrimination. Discrimination
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AUDIENCE STRATEGY FOR ALL PROFESSIONAL BUSINESS COMMUNICATION WHY IS STRATEGY IN BUSINESS COMMUNICATION IMPORTANT TO YOU? While this particular career-management resource tool‚ at first‚ may seem to you unrelated to your “getting the job done‚” in fact‚ the following information ultimately will make the tasks of the job search easier and more effective and will help boost your self-confidence. Communication is the use of language to inform‚ to persuade‚ or to change someone. Using an intelligent
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Columbia Accident Investigation Board Audience and Use Making sure that a technical document meets the needs of its intended audience is crucial to successfully facilitate the communication of concepts and ideas. In order to meet these needs‚ they must be clearly identified and specifically addressed. In the article “COLUMBIA ACCIDENT INVESTIGATION BOARD”‚ the audience’s identity‚ needs‚ personality‚ and expectations are all clearly defined and addressed. The first part of the article sets up
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