Texts need audiences in order to realise their potential for meaning. So a text does not have a single meaning but rather a range of possibilities which are defined by both the text and by its audiences. The meaning is not in the text‚ but in the reading. (Hart 1991‚ 60) Andrew Hart is among many writers‚ theorists and researchers who identify and value the existence of the audience in relation to the media. At the most basic level‚ audiences are vital in communication. It is for the audience that the
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A CASE STUDY ON THE USE OF COST-PLUS PRICING ABSTRACT In the business world of economic manufacturing and production‚ there are actually several ways and approaches for one business entity to recover their production expenses and realize profit. In this aspect‚ the production output is primarily the key factor in the profit generation of the business as their output serves as their revenue. In the accounting perspective‚ generation of revenue through using the invested resources of the
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Rob Shields became Professor of Sociology in the “Institute of Interdisciplinary Studies” at the Carleton University Canada. Later he became Professor in the Department of “Sociology of Art and Design”. Focused on Urban Cultural Studies in specific Urban Spaces‚ he specialized on the building of environment and the change on local an cultural identities. In 1997 he published the journal of "Space an Culture". A Book about Consumption-forms and Spaces of Lifestyle Shopping was published in 1993. Another
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Running Head: THE MEDIUM IS THE MESSAGE & MEDIA HOT AND COLD The Medium Is the Message & Media Hot and Cold Name: Course: Instructor: Date: Introduction According to Mcluhan (2002)‚ the media is a very significant channel of transmission of cultural values from one group to another or across generations. With the introduction of the television in the year 1948 in America‚ radio became less popular since the new media seemed involving and enticing than the former. It has been
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The media and its use of language In a democratic society there is an understandable reliance on the objectivity of information. Whatever is reported ought to be a valid representation of what has taken place. Noam Chomsky has stated that without this vital feature of accuracy‚ it would not be possible for a democratic society to function properly. This is because when news reports‚ for example‚ are no longer a faithful representation of the reality which has occurred‚ then people are unable to
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1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? According to Arnold communication’s research‚ there are 2 groups of target audience for the New Beetle: new core audience of 18 to 34 years-olds and baby boomers. Although the consumers include a very diverse group‚ the research shows that the potential buyers
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affected immensely by the use of social media. Some people are lead to believe that the use of social media is a good thing as well as a bad thing. For some‚ it has even changed their lives completely. As for others‚ it has not had an effect. In today’s society people heavily rely on technology to either speak to someone or use online resources‚ which in in return‚ can have both a positive as well as negative effects on modern society. Many people believe that social media‚ as well as technology itself
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The Shield of Achilles W.H.Auden 1. Central Feeling/Themes A Juxtaposition between the cultured and civilized world and the corrupt and oppressed world War A Lack of freedom and independence Drawing the line between reality and the image one chooses to see The irony of what something that looks marvelous (what Thetis sees) is actually disastrous (what Hephaestos portrays on the shield) 2.What happens - Thetis goes to Hephaestos to create a shield for her invincible‚ "iron-hearted"‚ "man-slaying"
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Jones Policy Speech The media has a negative influence on body image‚ specifically eating disorders Introduction (Attention Getter) 8 out 10 women who answered a People magazine survey said that images of women on television make them feel unattractive and insecure. After viewing images of female fashion models‚ 70 of women felt more depressed and angrier than they did before seeing the images. As the National Eating Disorders Association website clearly shows‚ the media has a tremendous influence
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Theme W.H.Auden’s "The Shield of Achilles" is thematically quite similar to Eliot’s "Wasteland" in its depiction of a world devoid of principles and ethics that in its march for success has lost the true meaning of life as echoed in phrases like "an unintelligible multitude"‚ "column by column in a cloud of dust". etc. An analysis exemplifies how the Homeric myth is rendered into an allegory of the contemporary times. A conceptual construct drives us from myth to reality‚ where reality is supposed
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