employees are crucial to the service delivery‚ it is important that the organisation hires‚ trains‚ motivates their employees successfully‚ and retain these employees in order to produce a quality product/service. The Service Marketing Triangle highlights three other elements of the marketing mix. These are the internal marketing‚ the external marketing and the interactive marketing. The aspect that emphasises the employee’s role in the service delivery is the interactive marketing as this is the stage where
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Week 2 - DQ1 For a time‚ people would joke that IBM was an acronym for ‘Inferior But Marketable’. The thinking behind this was that IBM produced inferior products‚ but did a better job of marketing them than competitor companies that produced superior IT products. What was IBM doing from a competitive capabilities perspective? Consider factors such as brand and core competencies in your answer. Which of these factors may have played a role in earning the company its nickname mentioned above?
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order to critically reflect on the statement “Management of the employee/ customer interaction presents a challenge to the manager of a service operation that is absent in the field of production/manufacturing” (Yeoman‚ 2004)” it is necessary to understand what customer interaction is. Heskett‚ Sasser and Hart (1990) define how at the heart of the service is the service exchange – when the customer comes in direct contact with the business employees and whilst Muhlemann‚ Oakland and Lockyer (1992) agree
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Evaluate how the two trailers use the narrative technique of enigma to encourage the target audience to watch the films. Both of the trailers use enigmatic codes to encourage the target audience to watch the actual films‚ rather than just viewing the trailers including mis-en-scene and the cinematography used within the media products. Sound has been used incredibly well within the two clips including the use of dialogue to create the enigma. Within both the Eclipse trailer and Let The Right One
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Kajal or kohl is a cosmetic product that is used on the eyes. Kajal is perhaps the first makeup product that most girls learn to use. The black colored kohl gives a definition to the eyes and makes them look beautiful. The use of kajal or kohl can be traced back to ancient times. The word kohl literally means to brighten the eyes. Kohl has been used in countries like Egypt‚ India and Arab countries since many years. The method of making kajal or kohl in every country was different. In Egypt‚ kohl
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An organization’s effectiveness is dependent on its communicative competence and ethics. The term “Organizational Effectiveness” can be used interchangeably with the concept of “Organizational Development”‚ especially when used as the name of a department or part of an organization’s Human Resources. Organizational development is an ongoing‚ systematic process to implement effective change in an organization and is known as a field of applied behavioral science focused on understanding and managing
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emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind‚ 2002). To outperform rivals‚ organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within the service sector. It will be concluded that through the use of emotional
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achieve the criteria the evidence must show that the learner is able to: Task no. Evidence P4 LO2: Explain the physiology of two named body systems in relation to energy metabolism in the body 4 M1 LO2: Discuss the role of energy in the body 4 D1 LO2: Analyse how two body systems interrelate with each other to perform a named function or functions. 4 Learner declaration I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work
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Certificate IV in Marketing PROJECT ASSESSMENT TYPED REPORT UNIT COVER SHEET BSBMKG408B - CONDUCT MARKET RESEARCH Student name Ameerah Baboolall Student No: 07849 ASSESSOR’S NAME AND TEACHING AREA: Certificate IV in Marketing I agree that the attached submission is my own work or the work of the group. I have kept a copy of this assessment I understand that my assessment may be selected for use in the College’s moderation audit processes‚ to ensure
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laboratories‚ growing development of the high throughput hematology analyzers‚ integration of basic flow-cytometry techniques in modern hematology analyzers‚ developments in high sensitivity Point-of-Care hematology testing‚ and the introduction of technologically advanced hematology instruments. However‚ slow adoption of advanced hematology instruments in the emerging economies‚ hematology product recalls‚ and the high cost of hematology analyzers are restraining the growth of this market. Rapid growth
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