1. Based on the articles‚ “Darden Restaurants” and “Why America is Addicted to Olive Garden‚” the Darden Company has a market orientation and adheres to the marketing concept. According to MKTG “market orientation is a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase product.” The “marketing concept is the idea that the social and economic justification for an organization’s existence is the satisfaction of customer
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decision of removing the distributors may be: * Increasing the efficiency of the supply chain in terms of the time that is taken by the product to reach the customers by removing one intermediate. * From customer’s point of view a faster service could be achieved on a lower cost by removing the margin that the distributors enjoyed. Aforesaid reasons seem to be correct keeping the customers in perspective. But supply chain consists of various components including suppliers‚ manufacturers ‚logistics
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brand of Inditex with 2‚044.7 million euros in 2000. Zara has developed a business model based on following criteria: 1. 2. 3. 4. 5. Short lead-‐time Scarce supply Large varieties of style and colors Limited Advertising Cost High turnover The brand succeeds to make moderate prices with a large choice of
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Possible Test Questions Sessions 1-9 * What is a supply chain? The interconnected businesses that convert raw materials into consumer products via the transfer of materials‚ information and cash. * Draw a hypothetical milk supply chain * What is supply chain management? The management of upstream and downstream suppliers working together to create high value products for consumers as efficiently as possible to the benefit of the whole supply chain. It operates on three different levels‚
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Supply and Demand Simulation ECO/365 July 27‚ 2013 * In this case there were many examples of microeconomics‚ primarily the demand for two bedroom apartments and condominiums. The impacts and decisions that Goodlife made in response to the people’s demand is an example of microeconomics. Micro looks specifically on how a company can increase their profit to remain competitive in the market. The changes in supply and demand when another company came into Atlantis and when the government
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2. Case: Evolution of the Xbox supply chain a. What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was the motivation for these changes? First Microsoft restructured its supply chain after learning from its experiences with the Xbox. Microsoft Xbox had already established a huge presence in the videogame market‚ but by the time Xbox 360 was rolled out‚ it had lost a substantial amount of money. "One analyst estimated that from the time of Xbox launch to the time
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In order to cope with these challenges‚ Adidas has been applying Agile model of logistics and supply chain management. Agile Logistics and Supply Chain Management ‚ in Adidas’s case can be described with several characteristics as follows: Mass Customerization The base idea of this model is to produce and deliver various products at the level that most customers can find what they want when getting to our brand. However‚ various choices usually lead to the long process of decision-making process
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SCM 463- IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A) A) How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program? If Marianne Barner completely denied the request of attending the discussion‚ IKEA will presumably be viewed to be guilty and also aware of the child labor practices within Rangan Exports. Marianne Barner should respond by agreeing to send a representative for the discussion
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Peter Fazio talked to Cypress/GR Houston I‚ LP about buying retail property‚ with the main tenant being a Garden Ridge store. Fazio and his agents conducted a background investigation‚ while doing so he found information that concerned that Garden Ridge was in poor financial health but after being certainty by Cypress that Garden Ridge had a positive outlook. Fazio went ahead and sent a letter to Cypress and sent a letter to Cypress that he is willing got buy the property for $7.67 million “based
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cars for all dealers in the south and west of Vietnam We know applying risk pooling is that TMV should have 1 warehouse to reduce the inventory. However‚ the distant between North and South Vietnam is more than 2.000km. Therefore the lead-time to supply cars for South & West dealers is too long. 2. Standardization product to reduce inventory Toyota Motor Corporation and Toyota motor vietnam have a project which standardize the frame and chassis of the car in IMV project (In Multipurpose
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