Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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Product Portfolio 1.3 Head & Shoulder variants 1.4 SKU¶S & Pricing Chapter 2 2.1 Distribution Channel 2.2 Promotion 2.3 Margin Chapter 3 3.1 Competitor Scanning 3.2 Clinic All Clear Variants 3.3 SKU¶S & Pricing 3.4 Distribution Channel & Margin 3.5 Dabur Vatika Antidandruff Variants 3.6 SKU¶S & Pricing 3.7 Distribution Channel & Margin Chapter 4 4.1 Data Analysis 4.2 Issues 4.3 Recommendation Webiliography Page 2 Research Methodology For our Project we have taken we have taken different
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economy may lower demand of FMCG products‚ particularly in the premium sector‚ leading to reduced volumes. * The declining value of rupee against other currencies may reduce margins of many companies‚ as Marico‚ Godrej Consumer Products‚ Colgate‚ Dabur‚ etc who import raw materials. HIGH GROWTH DRIVING FACTOR * Increasing rate of urbanization‚ expected to see major growth in coming years. * Rise in disposable incomes‚ resulting in premium brands having faster growth and deeper penetration
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Title New strategies for FMCG companies Author Source References sreekanth reddy‚ MBA II Mktg Forthright 1. Marketing Management‚ Phillip Kotler 2. site.securities.com 3. FT.com 4. The Economist 5. www.wikipedia.org Document Type Secondary Analysis Subject Date Abstract The FMCG sector is undergoing a slow but definite change towards higher productivity gains in spite of decreasing retail prices. In this scenario it is important for the companies to innovate‚ use economies of scale and
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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Unlocking the wealth in rural markets 2014427026 Han ungsuk ■ Summary and implications • Intro1 : Important of rural markets Rising wages are creating a growing middle class While urban demand for consumer products remains sluggish worldwide‚ rural markets are growing faster than ever in some of the largest emerging economies. In China‚ demand in the countryside has already begun to outstrip demand in the cities‚ and nowhere is this phenomenon more evident than in India • Intro2 : Growth of rural
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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INSTITUTE OF MANAGEMENT‚ KOZHIKODE TOWARDS HEALTHCARE FOR ALL INDIANS INDIAN ECONOMY PROJECT REPORT GROUP 2 SECTION D M SRINIVAS NAIK – PGP/17/216 SHRADDHA SHRIKHANDE – PGP/17/240 SPANDANA A – PGP/17/243 SURBHI KOTHARI – PGP/17/247 YUWALI DABUR – PGP/17/250 SONAKSHI JAISWAL – PGP/17/358 Contents INTRODUCTION The human right to health declares that every individual is entitled towards highest possible standard of physical and mental health. This concept of a right to health
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Table of Contents Executive Summary 4 FMCG Sector in India 5 Beverage industry in India 6 Right Execution Daily (RED) 8 Distribution 9 Distribution Routes 12 Distribution System 13 Competitors 13 Why RED Standards is used? 15 Problems in the territory 15 MD Problems 16 Action Plan to improve the scenario 17 Recommendations 17 Numeric Distribution 19 Conclusion 22 References 22 Executive Summary Coca-Cola‚ the product that has given the world its best-known taste
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