A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206
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MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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HINDUSTAN UNILEVER LTD: THE WHEEL SAGA MM I INDIVIDUAL ASSIGNMENT Name: Ushasi Kundu Course: PGDM (2011-13) Section: B Roll No.: 11DM-192 Q1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Answer: In 1987‚ HUL launched its very famous product Wheel detergent. The Strategies followed by HUL to reach a point of success with the brand were: A. Innovative Segmenting Strategies
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Nokia‚ Tag Heauer‚ Belmonte‚ The Telegraph‚ Sprite • Brand Ambassadors – SRK‚ Juhi‚ Arjun Rampal‚ Sajid Khan‚ Farah Khan Kings XI Punjab • Owner – Preity Zinta‚ Ness Wadia (Bombay Dyeing)‚ Karan Paul (Apeejay Surendera Group) and Mohit Burman (Dabur) • Captain – Yuvraj Singh • Coach – Tom Moody (Australia) • Sponsors – Spice Telecom‚ 9X‚ Provogue‚ Kotak‚ Foster’s‚ Coca Cola • Brand Ambassadors – Daler Mehndi Chennai Super Kings • Owner – India Cements Ltd. • Captain – MS Dhoni • Coach
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Indian-ness in an increasingly nationalistic environment‚ will help Patanjali to boost its sales in the future. IIFL states that Patanjali’s highest impact will be on Colgate‚ since it has gained substantial traction in oral care; next most affected is Dabur‚ due to multiple category overlaps. ITC‚ Godrej Consumer Products Ltd and Nestle are least likely to be impacted due to few common categories. Their report states that our analysis suggests that by FY20‚ Patanjali will have high market shares in categories
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management‚ insurance and banking)‚ Birla Sun‚ Cholamandalam group‚ I.D.B.I‚ India Bulls‚ HDFC‚ Sundram Direct and Barkley’s‚ among others picking in good numbers. The major FMCG/marketing companies like Pepsi‚ AMUL‚ ITC‚ Asian Paints‚ Nerolac‚ and Dabur along with first-timers such as Apollo Tyres and Cipla also registered their presence in significant numbers offering a wide range of projects in the marketing‚ branding and sales sphere. The second big chunks of students were picked up by retail
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Nestle India – Good Food‚ Good Life FMCG sector‚ Manufacturing. INTRODUCTION Industry Structure The Indian Fast Moving Consumer Goods sector is the fourth largest and fastest developing sectors in the economy with a total market size in excess of US$ 44.9 billion in 2013 with a growth rate of about 16.2% since 2006. Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. The growth if
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INDIA: TRUELY A DEMOCRATIC COUNTRY??? India is a democratic country. How do you feel when you say so?? Obviously proud‚ because it is said that India is the largest democratic country. But question is that whether this democracy is really intact for what India used be known of?? Not only I you or anybody‚ everybody believes that India is a democratic country. But it doesn’t sound realistic today‚ and it needs a discussion and a lot of cerebration. Whether democracy means merely a term or just
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INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share ‚ followed by Hindustan Unilever(HUL) at 28% (of which close up is 17% and pepsodent 11%). Dabur has about 10% of the market share with its brand like red toothpaste‚promise ‚meswak and babool. Reasons for choosing the “Toothpaste” Category In the toothpaste category‚ comparison based on the functional attributes by consumers among different
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